Exposure is the driving force of any successful business. You may have the finest products or services in the market, but if no one knows anything about them, you’ll struggle to sell them. Although exposure is important for brick-and-mortar businesses, it’s extremely important for online businesses.
The online space has taken over almost every aspect of our everyday lives, from working from home to online shopping to streaming live events. With millions of people spending a lot of their time on the web nowadays, you must boost your business online and implement the right strategies to get exposure.
Incorporate Your Blog into Your Content Marketing Strategy
Building a successful blog isn’t about flooding your target audience with marketing materials. Instead, it’s about creating valuable content that readers will enjoy and share. It’s also about offering value to your readers. Whether it’s a captivating story or a valuable insight to inspire your audience to take action, you should aim at generating attention-grabbing content that readers will want to read and share. Once you have built a solid following on your blog, you can use various WordPress plugins to drive traffic to your website and create meaningful content about your products or services.
On top of marketing your offerings, you can also generate an income from a blog. You can offer ad space to other complementary businesses at a cost, sell digital products like eBooks, apps, and online courses, or try your hand in affiliate marketing. The possibilities of making money with your blog are endless. Just be creative and do your research – you’ll be surprised by the many untapped lucrative opportunities out there.
Work on enhancing your customer experience to encourage your audience to talk on your blog. Request them to add their thoughts and opinions by commenting on various articles. Promote interaction as much as possible. Request for feedback, reply to readers’ contributions professionally and build a loyal following. Ensure you’re sociable and welcoming to create a good environment for interaction.
There are so many things that can keep people from commenting on your blog posts. Perhaps the process of leaving a comment is difficult and stressful. Or maybe your content is rubbing your readers in the wrong way. So, make commenting easy and focus on content that inspires people to talk positively. Offering the right environment for readers to interact on your blog is one of the most effective ways to build a loyal following.
Make Use of Images
People love visual content. Incorporating images in your blog and website will not only make people share your content, but it’ll also drive more traffic to your sites. The goal here is to ensure the images you’re using are related to the content and optimized for search engines.
Adding an image in your article makes your post look more detailed and better. Two or three images in a long blog post will help keep the text well organized and incorporate visual interest. They also meet the needs of people who want to know what the blog is all about by just viewing and scanning the web pages.
Social media is a great tool for reaching millions of potential customers around the globe. It offers some actionable ways for bloggers to make money by spreading the word regarding their products and services. Social media is also a good way to engage and interact with your target audience. Remember, the more you engage your audience, the more the odds for conversion.
So don’t ignore social media networks like Facebook, Twitter, and even Instagram. Ensure you connect them to the RSS feed of your blog and regularly update your audience with your most recent post. For instance, you can use Twitterfeed to automatically post your content on your Twitter account.
Monitor Your Analytics and Use them to Your Advantage
How many people are visiting your website or blog every day? How are they finding you? These are some of the metrics you should monitor. The insights you get from your analytics will help you tweak your blog posts to meet the needs of your audience. They also help you take full advantage of those external sources, which are driving people to your blog and website.
If you put your money in online advertising, you can calculate your return on investment (ROI) by just keeping track of your analytics. The information you get will help you determine what’s bringing desired results and what isn’t.
Your website represents your brand and serves your customers all hours. It should be user-friendly, easy to find, and full of valuable information for both your existing and prospective customers. It should yield inquiries that convert into sales. Most importantly, it should represent your product and/or service in the best way possible and still deliver compelling and thought-provoking content to your visitors.
Your website should have an attractive yet professional design. Remember, 66 percent of Internet users will prefer to consume content on a beautifully designed website, instead of a poorly designed and dull one. Also, ensure your website has fast load speed to avoid driving leads to your competitor.
The most solid and reliable strategy to boost your business online is to give it as much exposure as possible. The above six tips will help you make huge leaps toward creating a strong online presence for your business, driving strong traffic to your blog and website, and generating an income from your blog.