In modern history, advertising and marketing have been economically slanted. A big audience meant spending big bucks, whether you employed TV, radio, or periodicals. In a way the Internet has changed all that. With the right approach to investing in digital marketing, you can have an international audience of millions without spending millions. Read how to use keywords for internet marketing. Continue reading How to Use Keywords for Internet Marketing
The virtual SEO marketing arena over the internet is becoming more brutal with each new search engine algorithms. As digital marketing becomes more subtle and sophisticated, businesses and marketers have to adapt in time or face the perils of perishing into oblivion. Small businesses and local shops often feel the burn, as they are slow to react to new SEO marketing developments. What is local SEO marketing all about? Continue reading What is Local SEO Marketing All About?
Content marketing is about telling a story to capture the attention of an audience and prompt them to act in a desirable way. Succeeding in content marketing requires being strategic with your blog to ensure that your stories stand out against those of competitors. How do you create a content creation strategy? Continue reading How Do You Create a Content Marketing Strategy?
Businesses need to be active in the digital marketplace. They need to develop and adopt new ways to gain an edge over their competitors. How do you attract and retain customers with digital marketing? Continue reading How Do You Attract and Retain Customers with Digital Marketing?
Some people know what is now defunct traditional SEO (Search Engine Optimization), and there are those who “Think” they know modern SEO (most people don’t), and then there are those who genuinely understand modern SEO techniques to rank your website higher. Learn more about how to boost organic traffic by improving SEO keyword research. Continue reading How to Boost Organic Traffic by Improving SEO Keyword Research
There is a lot of theory floating around about using social media content to target your ideal customer base – but how do you do this? Unfortunately, there is no simple answer. This is because your social media campaign has to attract the right people first before you can convert these fans or followers into actual customers. You have to learn how to target your customers with social media. Continue reading How To Target Your Customers With Social Media
You can use visual stories to convey your message, but even when you have a message, how will you attract customers online so your prospects will find you? One way that business people find goods and services is to search the web. It’s up to you to optimize your website to make it easy for search engines to serve up your website when prospects go searching. How can you get your website noticed? Find out how you can get ahead of your competitors in search results, promote your website, and increase your website visibility. Continue reading How Can You Get Your Website Noticed?
Creating a marketing budget for your small business can involve plenty of guesswork, especially for a first timer. It is easy to know that marketing is essential, but what is not easy is to develop, plan, and assign funding amounts to that plan that are both aggressive enough to be effective yet modest enough to not sink your small business. What is a good marketing budget for a small business? Continue reading What is a Good Marketing Budget for a Small Business?
Instead of trying to create and blog posts on social media manually, you should consider how to take advantage of modern technology. How do you schedule social media content? The following are some things you need to consider when trying to schedule your social media posts correctly. Continue reading How Do You Schedule Social Media Content?
Before the internet, business owners had to rely on traditional marketing strategies and use newspaper ads or flyers to promote their business. However, in today’s world, you’re a few clicks away from learning how to elevate your brand and use digital marketing strategies to talk about your products or service. Learn all about how small businesses use online marketing.