How Do You Develop a Unique Brand Identity?
It’s one thing to develop a generic marketing plan that’s worked for other businesses. It’s another to create a strategy unique to your company that highlights the depth of your brand and the originality of your identity. How do you develop a unique brand identity?
Creating a Marketing Plan that Shares Your Unique Brand Identity
Your brand, its identity, voice, and visuals are the core elements of a successful marketing campaign. Creating a unique marketing plan that shares your brand identity also relies on the types of marketing you choose to carry out your original ideas and the branding company you choose.
But developing an exceptional marketing plan takes a considerable amount of time, intention, and effort to ensure it attracts your target audience. Luckily, we can help.
This article intends to guide you through what it takes to create a remarkable marketing campaign. But, before we offer five steps businesses can take to implement a unique marketing plan, let’s talk about why it’s essential to include distinct marketing aspects in your business plan.
Why It’s Important to Create a Distinct Marketing Strategy for Your Business
Creating a distinct marketing strategy for your business is essential, mainly because of how much competition exists in any industry. You must find the best ways to reach your target audience, connect with them, and turn them into long-term customers, and that starts with standing out in your marketing.
For example, let’s say your target audience is all about receiving physical mail from brands they support, but they value sustainability. In that case, designing creative direct mail campaigns and finding room in your budget for sustainable packaging to remain consistent with your target audience’s eco-friendly ethics is an excellent way to stand out.
Trying roads-less-travelled when it comes to marketing, like street marketing tactics or wrapping a vehicle with brand colors, logos, and contact information to take advantage of vehicle marketing, only distance you from your competitors. And that’s what you want. Now, let’s look at how you can seamlessly implement unique marketing approaches in your businesses.
How to Implement Marketing Approaches That Share Your Unique Brand Identity
Here are five steps to implement unique marketing tactics in your business:
Reconnect with Your Brand’s Story
To share your unique brand identity through your marketing, you must first be clear on exactly what those things are for you. So, take a moment to reconnect with your brand’s story. Revisit your brand’s mission, your “why” for building your company, your business values, and what you intend to do for your customers.
Next, do some in-depth research on your target audience.
Research the Heck Out of Your Target Audience
The success of your unique marketing plan relies on how well you know your target audience. Research the heck out of your target audience. Note their demographic information, buying behaviors, and lifestyle. But, more importantly, research what they consider unique, what draws them to brands, and how identity and voice play a role in that. Then, choose your unique marketing types wisely.
Choose Your Unique Marketing Types and Platforms Wisely
You should’ve also learned about the various marketing types that resonate with your target audience and the platforms they spend most of their time on. It’s critical not to stray too far away from what your customers like when choosing your unique marketing types and platforms.
For instance, if your customers work and commute each day, it may be suitable to experiment with vehicle marketing. Aside from choosing what to put on your vehicle to share your brand, you must also carefully decide on the right car for vehicle marketing. It should be within your budget, sizeable, and have the interior features you need.
Also, here are examples of unique types of marketing to choose from:
- Guerilla marketing
- Street marketing
- Buzz marketing
- Social media marketing
- Event marketing
Furthermore, here are examples of marketing platforms to get you started:
- Social media platforms like Instagram, Twitter, Facebook, and LinkedIn
- Brick-and-mortar locations
- Streets, posts, and streetlights
- Websites, blogs, and other digital marketing platforms
- Outdoor urban environments
After you choose your marketing types and platforms, map out the details of your content.
Map Out the Details of Your Content
What content will you create that fits each unique marketing approach, aligns with what’s expected on each platform, and is also reflective of your brand and customer values? Establish a plan for your content to help you thoroughly answer this question. Create engaging content that is entertaining, educational, and helpful to your target audience, no matter the platform.
People should also recognize your brand through your content because you’ve kept your messaging, voice, visuals, and other branding elements consistent. Break down your content strategy according to the types of marketing you’ve chosen. Then, niche it down even further by the platform you’re using to deploy each type of marketing. In addition, create a content calendar and publishing schedule to stay organized.
Your content calendar should include:
- Publishing date, time, and place
- Who’s involved in the creation and distribution processes
Lastly, track the marketing performance of your content and each marketing approach. Data analytics tools are a must for tracking the performance of your digital marketing techniques and platforms.
They can help you collect colossal data sets, process them, and pull critical insights from them to better your marketing approaches. Also, you may have to do some manual data collection and tracking, but rest assured that business analytics improves the customer experience.
For example, let’s say you’re placing brand stickers in intricate locations. In that case, you’ll have to manually track the sites you place these stickers and how many people contact your business because of them. All in all, track the performance of everything you do in your unique marketing plan so that you can make adjustments that boost your success.
Marketing Plan that Shares Your Unique Brand Identity
Creating a unique marketing plan that shares your brand identity is tedious but worth the commitment and attention to detail. By following the steps above, you’ll be well on your way to creating a distinctive marketing strategy that your brand, business, and customers can be proud of.