July 23, 2021
Budgeting

What is a Good Marketing Budget for a Small Business?

Creating a marketing budget for your small business can involve plenty of guesswork, especially for a first timer. It is easy to know that marketing is essential, but what is not easy is to develop, plan, and assign funding amounts to that plan that are both aggressive enough to be effective yet modest enough to not sink your small business. What is a good marketing budget for a small business?
June 13, 2021
Scheduling Social Media Posts

How Do You Schedule Social Media Content?

Instead of trying to create and blog posts on social media manually, you should consider how to take advantage of modern technology. How do you schedule social media content? The following are some things you need to consider when trying to schedule your social media posts correctly.
May 25, 2021
Effective Sales and Marketing

How Do Small Businesses Use Online Marketing?

Before the internet, business owners had to rely on traditional marketing strategies and use newspaper ads or flyers to promote their business. However, in today’s world, you’re a few clicks away from learning how to elevate your brand and use digital marketing strategies to talk about your products or service. Learn all about how small businesses use online marketing.
May 21, 2021
Ecommerce Experience

What Makes a Good Ecommerce Experience?

When you consider the context of online retail stores and e-commerce business, customer experience means how any brand can engage the clientele on the internet. Although the main concern for people will be the performance of your product, your clients also have to be happy about the customer service provided. What else makes a good ecommerce experience?
May 19, 2021
Rankings with Backlinks

How to Use Backlinks to Improve Google Rankings of Your Blog

Backlinks are essential building blocks of internet marketing for boosting website traffic, authority and ranking. Depending on their quality, backlinks can be easier or harder to get, cheaper or more expensive to buy, and worth using – or not. That’s the №1 thing you need to know before reading SEO techniques to rank your website higher, as it seems like today everyone and their dog will be trying to give you some advice on how to use backlinks to improve Google rankings of your blog.
May 11, 2021
performance marketing

Performance Marketing: The future of Digital Marketing

In recent years, performance marketing has become the new normal for many companies around the world. It works by using clearly defined measurable objectives to drive payment or optimization. Examples of Performance Marketing approaches include Cost Per Action (CPA) models and Affiliate Marketing. So why is Performance Marketing the future of digital marketing? This article will answer that question.
May 4, 2021
Landing Page for Leads

What is a Lead Generation Landing Page?

There are various types of landing pages though they can be divided into two major groups. Landing pages of the first type are aimed to take a consumer directly to a purchase. Another type stands for the lead generation landing pages where the user contact information is requested. What is a lead generation landing page?
April 23, 2021
attract new customers

How Do You Attract New Customers?

No matter if your business is small or large, you should always be happy to see some new customers. They serve as the living proof that your business strategy is effective and your marketing is not done in vain. How do you attract new customers? To help you reach this goal, we created a list of the best strategies to add new customers. 
April 19, 2021
good writing

How Do I Write Great Landing Page Copy?

Are you wondering why your landing pages are getting visitors, but you aren’t getting conversions?  Most companies are optimizing their landing pages by doing things such as switching color schemes playing with page length, using new features, and playing with the graphics, but there digital marketing strategies fail to do one thing.  The marketers fail to have a closer look at the content, whatever is written on the page.  How do I write a great landing page copy? you ask…