Category Archives: Grow Your Business

Staying Relevant to Your Customers Online

Staying relevant to your customers online, according to Google: “AdWord’s real-time targeting and reporting provide advertisers with the most nimble and efficient way to reach customers during these tight times.” Yet, typical website optimization is achieved through keyword focusing, metadata, and site architecture. Though there are other SEO tactics out there, such as Web 2.0 brand management.So how do you get your website noticed by your customers. Continue reading Staying Relevant to Your Customers Online

Why is Passion Such an Important Characteristic of Successful Entrepreneurs?

Why is passion such an important characteristic of successful entrepreneurs? If you search for the attributes that make up successful entrepreneurs, you’ll find that passion is one of them. They’re passionate about what they do. But why does a successful entrepreneur need to be passionate about his/her business? What’s the benefit of such traits, and how does it impact them? Let’s see why an entrepreneur needs to have a passion for the business. Continue reading Why is Passion Such an Important Characteristic of Successful Entrepreneurs?

What Does it Mean to Engage with Customers?

After realizing sustained improvements in operations, company CFOs especially have asked us, “OK, now what? Now that I can produce more, how does that help me make more money?” Ultimately, companies must increase their sales. Therefore you have to communicate, engage with customers and prospects more effectively than ever before. What does it mean to engage with customers? Continue reading What Does it Mean to Engage with Customers?

How Do You Know When it’s Time to Expand Your Business?

When do you know that you are ready for the expansion of your business worldwide? In case you have recently experienced quick business growth such as doubling sales weekly over some time for example and you have not only survived but have grown as a business then you can consider yourself to be ready to use the same model used for this success for continuous growth into global expansion. Continue reading How Do You Know When it’s Time to Expand Your Business?

How Would You Increase the Online Presence of a Store?

Since the year began, we have seen companies move their operations online due to the pandemic, which caused businesses to close their physical stores. With so many other competitors digitizing their businesses with various eCommerce strategies, you must enhance your online presence to stay ahead of things, which begs the questions–how would you increase the online presence of a store? Continue reading How Would You Increase the Online Presence of a Store?

The Sales and Marketing Pipeline

It’s important to view (and conduct) the Sales and Marketing operation as a business process. A process that has a clear plan and has key performance indicators being measured so needed corrections can be identified and implemented. Now, let’s reflect on a term that has become quite commonplace: Sales and Marketing Pipeline. Continue reading The Sales and Marketing Pipeline