Category Archives: Grow Your Business

How Would You Increase the Online Presence of a Store?

Since the year began, we have seen companies move their operations online due to the pandemic, which caused businesses to close their physical stores. With so many other competitors digitizing their businesses with various eCommerce strategies, you must enhance your online presence to stay ahead of things, which begs the questions–how would you increase the online presence of a store? Continue reading How Would You Increase the Online Presence of a Store?

The Sales and Marketing Pipeline

It’s important to view (and conduct) the Sales and Marketing operation as a business process. A process that has a clear plan and has key performance indicators being measured so needed corrections can be identified and implemented. Now, let’s reflect on a term that has become quite commonplace: Sales and Marketing Pipeline. Continue reading The Sales and Marketing Pipeline

How to Estimate Startup Costs

In a recent study, nearly 30 percent of business owners claimed their main motivation for starting a business was being their own boss. While being your own boss can be enjoyable, a lot of hard work will go into creating and managing a small business. Continue reading How to Estimate Startup Costs

How Maintaining Procedures Can Stall Company Growth

What are procedures? Procedures are documents that describe business processes. Procedures are one tool we can use to train new and current employees how our processes work, and sometimes we show them how processes interact. Procedures can also help ensure a high degree of consistency in how processes operate and in the results they yield. On the other side, can maintaining procedures have more costs than benefits for your company? Continue reading How Maintaining Procedures Can Stall Company Growth

How to Improve Your Web Presence

Most of us believe our companies have adequate “web presence”, considering the time and money we spend. We have a web site — maybe it’s not on a level with the big consumer companies, but it tells visitors all they need to know about our company and our products/services, and it’s user-friendly. Continue reading How to Improve Your Web Presence

Are You Starting a New Business and Hiring International Employees?

At first, starting a new business and hiring international employees can be a challenge. When an organization has just been set up or intends to expand overseas, attracting and retaining the most suitable employees to work in foreign subsidiaries is among the challenges that the organization has to overcome. Do expat freelancers face difficulties working abroad? Continue reading Are You Starting a New Business and Hiring International Employees?