Category Archives: Grow Your Business

The Sales and Marketing Pipeline

It’s important to view (and conduct) the Sales and Marketing operation as a business process. A process that has a clear plan and has key performance indicators being measured so needed corrections can be identified and implemented. Now, let’s reflect on a term that has become quite commonplace: Sales and Marketing Pipeline. Continue reading The Sales and Marketing Pipeline

How to Estimate Startup Costs

In a recent study, nearly 30 percent of business owners claimed their main motivation for starting a business was being their own boss. While being your own boss can be enjoyable, a lot of hard work will go into creating and managing a small business. Continue reading How to Estimate Startup Costs

How to Improve Your Web Presence

Most of us believe our companies have adequate “web presence”, considering the time and money we spend. We have a web site — maybe it’s not on a level with the big consumer companies, but it tells visitors all they need to know about our company and our products/services, and it’s user-friendly. Continue reading How to Improve Your Web Presence

Are You Starting a New Business and Hiring International Employees?

At first, starting a new business and hiring international employees can be a challenge. When an organization has just been set up or intends to expand overseas, attracting and retaining the most suitable employees to work in foreign subsidiaries is among the challenges that the organization has to overcome. Do expat freelancers face difficulties working abroad? Continue reading Are You Starting a New Business and Hiring International Employees?