Category Archives: Better Sales and Marketing

Where Technology And Business Intersect: Essential Policies For New eCommerce Businesses

Estimates from Nasdaq suggest that 95% of purchases will occur online by 2040, with the proportion of eCommerce sales made using smart devices growing continuously. Technology is reshaping eCommerce, and as such, a growing number of new businesses are setting up in the field. Continue reading Where Technology And Business Intersect: Essential Policies For New eCommerce Businesses

Writing the Marketing and Sales Plan Section of Your Business Plan

Writing the marketing and sales plan section of your business plan is really important. You are a company which sells goods or services, but no one knows what these goods or services really are? Then this is where your marketing plan becomes effective. You need to spread the word about what your company is all about. Continue reading Writing the Marketing and Sales Plan Section of Your Business Plan

The Sales and Marketing Pipeline

It’s important to view (and conduct) the Sales and Marketing operation as a business process. A process that has a clear plan and has key performance indicators being measured so needed corrections can be identified and implemented. Now, let’s reflect on a term that has become quite commonplace: Sales and Marketing Pipeline. Continue reading The Sales and Marketing Pipeline

How to Take Control of the Sales and Marketing Cycle

If you are an organization spending $500,000 or more on marketing expenses (e.g. advertising, trade shows, print materials, direct mail, etc.) then it may be possible to save $250,000. Why you ask? Because the marketing can help your business grow due to its great potential of being very unproductive.
Continue reading How to Take Control of the Sales and Marketing Cycle

How to Control Your Brand’s Public Image

Enhancing your brand by offering quality products doesn’t necessarily mean you’ll make a lot of sales. Studies have shown that 77 percent of leads will do some research on your brand before even considering buying from you. This means that if you want your leads to convert into paying customers, having a good public image is a must. Although many business owners view their company’s public image as something they can’t control, there are ways to do it and here are five of them that are guaranteed to work. Continue reading How to Control Your Brand’s Public Image

How Technology Can Reduce the Cost of International Expansion

If you are a visionary local entrepreneur looking to expand your business globally, then you probably are trying to figure out ways of achieving that within the smallest budget possible. Well, if that is the case, then you will be happy to know that you have one of the most powerful international business expansion tools at your disposal: The internet. Thanks to technological growth, it is easier and more rewarding now to reach out to your prospective global clientele. Continue reading How Technology Can Reduce the Cost of International Expansion

Best Content Marketing Strategies to Engage Your Customers

The blogging and content creation worlds are going through a bit of a crisis nowadays, and it doesn’t seem like this crisis is going to subside anytime soon. We’re talking, of course, about the unprecedented rate of content saturation in the online realm. Every single day, thousands upon thousands of new pieces of content are published in order to feed the search engine algorithms and gain the SEO nudge needed to position a brand higher up the SERPs. Continue reading Best Content Marketing Strategies to Engage Your Customers