Better Sales and Marketing

For both inbound and outbound sales teams, nailing your niche is critical. Outbound sales teams, in particular, must have a clearly defined niche in order to convert prospects at a higher rate. Without it, your team will lack the necessary foundation and direction to grow. How to I get good at outbound sales?

Today, travelers are embracing technology to make their booking experience hassle-free. And therefore, hotel businesses are also beginning to use information technology to achieve the right mix of direct and third-party bookings. Promoting your hotel rooms on multiple channels helps you reach a wider audience and improve sales. Why do hotels need channel managers?

Marketing leaders are focusing on adopting the most effective digital marketing strategies for old as well as new connections with and between customers, employees, business partners, and social influencers. What is the future of digital marketing?

Few professional paths available today have an appeal comparable to running your own business. A combination of being able to test yourself in a truly demanding environment, the ability to influence the world around us for the betterment of all, and the possibility of immense profits have captivated the minds of potential entrepreneurs all around […]

As a business owner, you never switch off. There’s always going to be work-related thoughts buzzing around your head. These thoughts can flood in all at once and feel overwhelming at times. It’s crucial you maintain good health while running a company, and a SWOT analysis can help. It’s an excellent tool that will put […]

 The main aspect of performance marketing, which includes numerous strategies and approaches depending on the field, is that business success is defined by a set of key performance indicators (KPI).  How do you track marketing performance?

We all know that you can’t have success in business without sales. Sales are the lifeblood of every company, and when your company is not getting enough leads it’s important to find ways to generate more. One way you can do this is by hiring external sales people who will take care of representing your […]

Your digital product may not yet be completely finished, but you must devise a strategy for getting it into the public’s hands. Make time to create a product launch plan for your digital product, and then go through it when you’re ready to launch. It’s likely that you’ll need to develop a lot of materials, […]

For an entrepreneur, market analysis is a way to find answers to what and how to sell. Qualitative research opens up new niches for trading, helps to identify competitors’ advantages, and studies the desires of its target audience. Market research keeps you ahead of your competitors.  How do you conduct eCommerce market research?