Category Archives: Better Sales and Marketing

How Market Research Keeps You Ahead of Your Competitors

Being aware of your competitor’s movements is vital for the sustainability of your own business. It is not something that can only be done on the odd occasion, it is a constant. Your Marketing Plan must include a market research process to continuously keep yourself in-the-know about what your competitor is doing and what you need to do in order to get ahead of them at every turn. How Research Keeps You Ahead of Your Competitors. Continue reading How Market Research Keeps You Ahead of Your Competitors

What are the Benefits of Sales Enablement Software?

Sales enablement encompasses all your sales team’s efforts to close a sale, as well as providing your salespeople with the appropriate resources they require to close multiple deals. To effectively market your items or services to customers, you’ll need content, tools, know-how, and information. What are the benefits of sales enablement software? Continue reading What are the Benefits of Sales Enablement Software?

What is an Example of a Social Media Strategy?

Most businesses today rely on traditional marketing methods such as in-person relationship building, networking, trade show booths, or some form of display advertising, possibly direct mail, or even internet advertising for generating new revenue. These methods still work and will continue to work at some level for quite some time. But what about creating your social media strategy procedure?  What is an example of a social media strategy?

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How Do You Turn Innovative Ideas Into New Products?

Do you have some innovative ideas for new products but don’t know how to make them a reality? Don’t worry; you’re not alone. Many people have amazing business ideas but don’t know where to start. This blog post will discuss 5 ways to make your product ideas a reality. How do you turn innovative ideas into new products? Continue reading How Do You Turn Innovative Ideas Into New Products?

How to Revive Your Outdated Email Marketing Campaigns

Emails have become the most common form of communication. The popularity of email in the modern world has made it the most popular way to advance your marketing and gain new B2B customers online. How to revive your outdated email marketing campaigns. Continue reading How to Revive Your Outdated Email Marketing Campaigns

What are 7 Email Cliches to Avoid in Your Business Communication?

Email marketing allows business people to build strong relationships with their clients. It provides them with a chance to speak to their customers directly through their inboxes. When a message is created properly, it becomes an impactful marketing tool. What are 7 Email Cliches to Avoid in Your Business Communication? Continue reading What are 7 Email Cliches to Avoid in Your Business Communication?

What are the Trends in Content Marketing?

The field of marketing has never been static. Change, adaptation, and responsiveness are the name of the game with your content marketing strategy if you want your marketing campaigns to succeed and your company to thrive. After all, digital marketing, at its most fundamental level, is about people — about forging connections and building relationships with your target audience. What are the trends in content marketing?

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How Do You Build a Good Business Strategy?

In an increasingly competitive business environment, companies need to have a robust vision and strategy in place to reach success. Flexibility and visioning alone aren’t enough for exponential growth any longer. How do you build a good business strategy?

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What are the Advantages and Disadvantages of Mystery Shopping?

It’s no secret that brick-and-mortar retailers have been suffering in the past few years due to majority of consumers transitioning to online shopping. Ecommerce is different from traditional retailing. In order to survive as a retailer, it’s important to invest in the right assets that can help fuel your business’ growth.  What are the advantages and disadvantages of mystery shopping? Continue reading What are the Advantages and Disadvantages of Mystery Shopping?