Category Archives: Better Sales and Marketing

What is a Good Marketing Budget for a Small Business?

Creating a marketing budget for your small business can involve plenty of guesswork, especially for a first timer. It is easy to know that marketing is essential, but what is not easy is to develop, plan, and assign funding amounts to that plan that are both aggressive enough to be effective yet modest enough to not sink your small business. What is a good marketing budget for a small business? Continue reading What is a Good Marketing Budget for a Small Business?

What Will Trade Show Look Like in the Future?

It seems that almost every industry has been affected by COVID, changing business communications and relationships. Most will be feeling the effects well beyond when it is no longer a societal concern. The trade show industry is one of them. During the last few years, with so many people hesitant to gather in large rooms to buy and sell products and services and exchange ideas, trade shows were nearly nonexistent.  What will Trade Show look like in the future?

Continue reading What Will Trade Show Look Like in the Future?

Does Fake News Lead to Short-Term Benefits or Long-Term Losses?

The emergence of accessible Internet, the development of social media and increased competition today forces companies of different sizes and status, as well as media people, to resort to rather radical ways of fighting for an audience. We are talking about black public relations (PR) and the introduction of deliberately false news (fake news) into the information field.  Does fake news lead to short-term benefits or long-term losses?

Continue reading Does Fake News Lead to Short-Term Benefits or Long-Term Losses?

How Do You Schedule Social Media Content?

Instead of trying to create and blog posts on social media manually, you should consider how to take advantage of modern technology. How do you schedule social media content? The following are some things you need to consider when trying to schedule your social media posts correctly. Continue reading How Do You Schedule Social Media Content?

How Do You Communicate Effectively in a Global World?

Many companies decide to partner up with other companies all over the world. The main reason is that the online market is highly competitive and overcrowded. Sometimes the only way to challenge the odds and compete against well-developed businesses in the market is to partner up with another company. How do you communicate effectively in a global world?

Continue reading How Do You Communicate Effectively in a Global World?

How Do Small Businesses Use Online Marketing?

Before the internet, business owners had to rely on traditional marketing strategies and use newspaper ads or flyers to promote their business. However, in today’s world, you’re a few clicks away from learning how to elevate your brand and use digital marketing strategies to talk about your products or service. Learn all about how small businesses use online marketing.

Continue reading How Do Small Businesses Use Online Marketing?

How Do You Make a Client Feel Special?

Finding clients who want to work for you long-term can often be challenging. That is especially true if your line of work is filled with other businesses offering similar services to yours. Even if you’re offering innovative services or products, treating clients professionally should always be your imperative. How do you make a client feel special? Continue reading How Do You Make a Client Feel Special?

Performance Marketing: The future of Digital Marketing

In recent years, performance marketing has become the new normal for many companies around the world. It works by using clearly defined measurable objectives to drive payment or optimization. Examples of Performance Marketing approaches include Cost Per Action (CPA) models and Affiliate Marketing. So why is Performance Marketing the future of digital marketing? This article will answer that question.

Continue reading Performance Marketing: The future of Digital Marketing