In any business, we all can agree that marketing automation tools can help your business and even be crucial for the business’s success. This is mainly because they add to the marketing effort, which speeds up the business’s performance. Nowadays, consumer buying behaviors and the online marketing landscape are changing. As a result, it becomes challenging for one to keep up with automation tools and trends. How do you choose marketing automation tools? Continue reading How Do You Choose Marketing Automation Tools?
Are you struggling to gain a competitive edge against your counterparts? Or is the disconnect between your business and customers widening every day? This could be a problem with your brand’s public image. How do you build a strong brand image?
The logo is the first thing people will associate with your visual brand. Its goal is to distinguish you from the competition, to be engraved in memory and be remembered. Your logo should instantly associate with your company and make you want to buy a product or service. It is why brand designers are so careful when creating logo designs. What are the principles of effective logo design? Continue reading What are the Principles of Effective Logo Design?
To sell a product or service, you need to catch the attention of your target audience, impress them with what you have to offer, and effectively help them choose you over your competitors with video marketing. The results can be scarce while the process could be quite costly and time-consuming if not done right. How do you use videos in your sales funnel to build awareness, spark interest, and encourage the purchase your product.
There is a lot of theory floating around about using social media content to target your ideal customer base – but how do you do this? Unfortunately, there is no simple answer. This is because your social media campaign has to attract the right people first before you can convert these fans or followers into actual customers. You have to learn how to target your customers with social media. Continue reading How To Target Your Customers With Social Media
Creating a marketing budget for your small business can involve plenty of guesswork, especially for a first timer. It is easy to know that marketing is essential, but what is not easy is to develop, plan, and assign funding amounts to that plan that are both aggressive enough to be effective yet modest enough to not sink your small business. What is a good marketing budget for a small business? Continue reading What is a Good Marketing Budget for a Small Business?
It seems that almost every industry has been affected by COVID, changing business communications and relationships. Most will be feeling the effects well beyond when it is no longer a societal concern. The trade show industry is one of them. During the last few years, with so many people hesitant to gather in large rooms to buy and sell products and services and exchange ideas, trade shows were nearly nonexistent. What will Trade Show look like in the future?
Email marketing is proclaimed as the king of digital marketing that can help business. In fact, you will be surprised to learn that the medium helps generate much more sales than the leading social media networks. How can email marketing increase sales?
The emergence of accessible Internet, the development of social media and increased competition today forces companies of different sizes and status, as well as media people, to resort to rather radical ways of fighting for an audience. We are talking about black public relations (PR) and the introduction of deliberately false news (fake news) into the information field. Does fake news lead to short-term benefits or long-term losses?