Category Archives: Better Sales and Marketing

How Do You Use Videos in Your Sales Funnel?

To sell a product or service, you need to catch the attention of your target audience, impress them with what you have to offer, and effectively help them choose you over your competitors with video marketing. The results can be scarce while the process could be quite costly and time-consuming if not done right. How do you use videos in your sales funnel to build awareness, spark interest, and encourage the purchase your product.

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How To Target Your Customers With Social Media

There is a lot of theory floating around about using social media content to target your ideal customer base – but how do you do this? Unfortunately, there is no simple answer. This is because your social media campaign has to attract the right people first before you can convert these fans or followers into actual customers. You have to learn how to target your customers with social media. Continue reading How To Target Your Customers With Social Media

What is a Good Marketing Budget for a Small Business?

Creating a marketing budget for your small business can involve plenty of guesswork, especially for a first timer. It is easy to know that marketing is essential, but what is not easy is to develop, plan, and assign funding amounts to that plan that are both aggressive enough to be effective yet modest enough to not sink your small business. What is a good marketing budget for a small business? Continue reading What is a Good Marketing Budget for a Small Business?

What Will Trade Show Look Like in the Future?

It seems that almost every industry has been affected by COVID, changing business communications and relationships. Most will be feeling the effects well beyond when it is no longer a societal concern. The trade show industry is one of them. During the last few years, with so many people hesitant to gather in large rooms to buy and sell products and services and exchange ideas, trade shows were nearly nonexistent.  What will Trade Show look like in the future?

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Does Fake News Lead to Short-Term Benefits or Long-Term Losses?

The emergence of accessible Internet, the development of social media and increased competition today forces companies of different sizes and status, as well as media people, to resort to rather radical ways of fighting for an audience. We are talking about black public relations (PR) and the introduction of deliberately false news (fake news) into the information field.  Does fake news lead to short-term benefits or long-term losses?

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How Do You Schedule Social Media Content?

Instead of trying to create and blog posts on social media manually, you should consider how to take advantage of modern technology. How do you schedule social media content? The following are some things you need to consider when trying to schedule your social media posts correctly. Continue reading How Do You Schedule Social Media Content?

How Do You Communicate Effectively in a Global World?

Many companies decide to partner up with other companies all over the world. The main reason is that the online market is highly competitive and overcrowded. Sometimes the only way to challenge the odds and compete against well-developed businesses in the market is to partner up with another company. How do you communicate effectively in a global world?

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How Do Small Businesses Use Online Marketing?

Before the internet, business owners had to rely on traditional marketing strategies and use newspaper ads or flyers to promote their business. However, in today’s world, you’re a few clicks away from learning how to elevate your brand and use digital marketing strategies to talk about your products or service. Learn all about how small businesses use online marketing.

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