The field of marketing has never been static. Change, adaptation, and responsiveness are the name of the game with your content marketing strategy if you want your marketing campaigns to succeed and your company to thrive. After all, digital marketing, at its most fundamental level, is about people — about forging connections and building relationships with your target audience. What are the trends in content marketing?
Category Archives: Better Sales and Marketing
How Do You Build a Good Business Strategy?
In an increasingly competitive business environment, companies need to have a robust vision and strategy in place to reach success. Flexibility and visioning alone aren’t enough for exponential growth any longer. How do you build a good business strategy?
What are the Advantages and Disadvantages of Mystery Shopping?
It’s no secret that brick-and-mortar retailers have been suffering in the past few years due to majority of consumers transitioning to online shopping. Ecommerce is different from traditional retailing. In order to survive as a retailer, it’s important to invest in the right assets that can help fuel your business’ growth. What are the advantages and disadvantages of mystery shopping? Continue reading What are the Advantages and Disadvantages of Mystery Shopping?
What are the Benefits of Revenue Management?
Revenue management helps increase revenue when the demand for products in high-priced markets are higher than the supply. This means that when a customer comes into a store and sees a product that they want, but is priced too high for their budget, they may be willing to pay more if the store uses revenue management techniques. What are the benefits of revenue management? Continue reading What are the Benefits of Revenue Management?
What is the Differences Between Sales Training and Sales Coaching in Business Learning?
While they are closely related and have the same end goal, they differ in purpose and approach. Sales training and sales coaching each have their own focus. What is the differences between sales training and sales coaching in business learning? Continue reading What is the Differences Between Sales Training and Sales Coaching in Business Learning?
How Do You Increase Sales on Amazon?
Selling on Amazon is a great way to both earn a second income and create a thriving startup business venture. Afterall, Amazon is what customers expect from an online store. How do you increase sales on Amazon?
How Do You Get a Show on Public Access TV?
Public television is known for its open door to new talent. Since it is a free-to-air service, it can be considered another social media channel in your digital presence marketing plan. Anyone from any background can come in to try to make a great TV show, becoming the first step for some of the biggest names in Hollywood, like Selena Gomez, Morgan Freeman and Ben Affleck. How do you get a show on public access TV? Continue reading How Do You Get a Show on Public Access TV?
How Can Merchandising Increase Sales?
If you’re like most business owners, you’re always looking for ways to increase sales and productivity. One of the best ways to do this is through effective merchandising. By using the right display racks and fixtures, you can make your store more organized and attractive to customers. This will help encourage them to buy more products and boost your bottom line! In this blog post, we will discuss some tips on how to get the most from your retail store through effective merchandising. How can merchandising increase sales?
How Do You Develop a Unique Brand Identity?
It’s one thing to develop a generic marketing plan that’s worked for other businesses. It’s another to create a strategy unique to your company that highlights the depth of your brand and the originality of your identity. How do you develop a unique brand identity? Continue reading How Do You Develop a Unique Brand Identity?
How Do You Leverage Video Content in B2B Marketing?
Business to business (B2B) companies without a solid marketing plan are heading towards disaster. This might sound harsh, but then the truth must be told. Add to this prophecy to another bold claim that B2B companies improve their chances for success if they allow video content to spearhead their marketing campaign. How do you leverage video content in B2B marketing? Continue reading How Do You Leverage Video Content in B2B Marketing?