How Do You Make a Client Feel Special?

Finding clients who want to work for you long-term can often be challenging. That is especially true if your line of work is filled with other businesses offering similar services to yours. Even if you’re offering innovative services or products, treating clients professionally should always be your imperative. How do you make a client feel special?

How to Treat Your Clients Professionally

Your clients are trusting you with your expertise and expect nothing but top-quality services from you, as you’ve promised at your first meeting. That’s why you should do your best to keep our clients happy all the time and treat them professionally. Not sure how to do that? We have a few tips that will offer the necessary assistance.

Always be Friendly with Your Clients

First and foremost, it’s essential that you always greet your clients with a smile and friendly tone. Be it over the phone or in person, we can always tell when the other person isn’t genuine about their greeting. Therefore, make sure your emotion is as genuine as possible. Clients need to feel like they’re always welcome at your office, or that they can call you when they need to.

Therefore, always say Thank You, Please, and smile at them. Making them feel at home when they visit your office is another important aspect of being friendly. Offer them their favourite beverage or a snack and let them know they’re appreciated. On the other hand, they’ll know to value that too. As a matter of fact, it this is also part of successful employee relations too.

Keep Clients Up to Date With Information

If something in regards to your client’s business is changing, or if you need to modify your services for whatever reason, be sure to keep the client up to date with it. Whatever changes you might be experiencing during your contract period, inform your client about them. They should always stay in the loop because it’s their business that will be at stake too, unless you do your part of the job well. 

Ask Clients for Feedback

You cannot know whether you’re doing your part of the job well or not unless you have some kind of feedback. Therefore, it would be a good idea to send your client a survey once every 3 months and see if you’re living up to the expectations. They will be able to let you know if you’re missing out on some steps and if there’s anything that needs to be improved on your part.

Similarly, be sure to notify your client about anything that you think they need to do in order for your relationship to stay strong. Communication is the key to every successful business, so be sure to always speak your mind and work on improving the quality of your services and the strength of your relationship by offering regular feedback. 

Make Clients Feel Special

Every client likes to see that they’re valued. Feeling appreciated goes a long way, so it would be a good idea to send them gifts from time to time. Do you know their birth date? Send them a surprise birthday gift. Consider creative corporate gift boxes for Christmas or their company’s birthday. As long as they know that you care about them and are willing to show your appreciation, they will be sure that you are serious about your relationship and that you want them to remain your client. 

Respect Your Client’s Time

One of the most important aspects of a professional relationship is respecting each other’s time. The good old saying Time is money has never been more accurate than today. We live in a hectic world where every second counts, and if you waste a minute, you’re losing a fortune.

That’s why if you schedule a meeting at 9 am, be sure you show up at least 10 minutes earlier. Don’t be late and always use your time wisely and for a good purpose. Don’t waste your clients time by being late or by allowing the notifications from your electronic devices to distract you. Stick to the point and be as concise as possible while remaining clear. 

Offer Clients Quick Assistance

Does your client suddenly need you after office hours? If it’s an emergency, you should always be open to helping them. If they turn to you during regular office hours with a need for quick assistance, do your best to solve their problem promptly. Knowing that you’ll find time for them at any time will be much appreciated and show that you treat all of your clients professionally. 

Know Your Client’s Boundaries and Respect Them

Another way to treat clients professionally is to always communicate with them through business communication channels. Emails, phone calls and conference calls are some of the most common channels of communication used in the business world. Recently you’ll notice that many people are communicating with their clients through social media profiles or chatting apps, but you should not be one of those people.

Setting boundaries is crucial to be taken seriously and professionally. Therefore, make sure your client knows that you’re always available for communication via e-mail but that you do not check them 24/7. They should not expect a reply in the middle of the night just because they decided to email you at that time. Let them know about the times when you do check your emails, and reply to them. Ask about their boundaries and always respect them.

Acknowledge Mistakes

We’re all human, and, as such, we’re not without flaws. That’s why sometimes, no matter how hard you try and how meticulous you think you’ve been, you will make mistakes. Be it a misspelled copy for a social media post or a wrong date in a newsletter you sent out for the next seminar, if the client noticed it and pointed it out, don’t try to blame it on somebody else or deny it. Simply acknowledge it and promise that you will not repeat the same mistake again. Owning up to your mistakes will make you seem responsible and show that you know how to be professional all the time.

Treating Your Clients Professionally

Treating your clients professionally is of the essence. It should be a natural part of the client reporting process. That’s why you should do your best to always be on top of your business game and to your best to always make your client feel appreciated, by following the tips we’ve laid out for you.