Wondering how you can use online digital marketing effectively to market your business? In this article, we will not only tell you how to use digital marketing to advertise effectively but will also explain the benefits of using online marketing techniques versus the traditional marketing ones and how well you are better off.
Whenever someone starts an ecommerce business, the main concern is on getting customers. Simple math, right? More customers, more profits, equals a successful business. So if you are an owner of a small business, your main focus would be how to get your first set of customers. Usually, small business owners try traditional marketing techniques like using brochures and word of mouth marketing around the neighborhood to get customers. But, the future belongs to digital marketing.
Use Social Media
There are a lot of social media pages that you can set up for your business. You might want to get on all these social media pages, as they play a huge role in getting a larger target audience and attracting more customers. Get your small business on Facebook, Instagram, Twitter, LinkedIn, Snapchat, etc. Each social media platform works effectively to get you, customers and build a brand identity on social media too.
For example you have a small store selling titan packing kits and accessories, you can easily set up your store and display your products with details and prices. All the social media pages have business accounts that can precisely help you with your customers and have a billion other tools that you can use to your benefit.
- Business accounts of social media pages enable you to display your products for sales.
- The Sites also allow you to target your audience based on analytics that gives you precise reports based on your potential customer’s demographics, geographics, and psychographics.
- The analytics report will help you plan your online marketing campaign or tell you precisely what sector of the audience to focus on.
- The biggest benefit of social media pages is that it allows you to form relationships with your audience and customers. You can do that by answering their messages, engaging them in fun quizzes, etc.
- With the help of social media pages, you can make announcements of a new product launch, effectively use video and photo marketing to build a brand image or anything else.
Build a Website
Social media presence is not enough for your business, in today’s age of digital businesses and marketing, you need to have a website for your business as well. You must invest in a quality website that can work as a digital store for your business. It is very important that you need up an easy to access the ecommerce site, which is appealing to the eyes of customers. There are a lot of website making platforms that help you make your website and customize it as per your requirement. How do you stand out in ecommerce?
Make sure to display your products and services as clearly as you can and give precise descriptions. Once you have set up an ecommerce website, invest in Search Engine Optimization (SEO) through blogging, etc, and Search Engine Marketing (SEM) marketing techniques to make your website rank higher and bring traffic to your website. A lot of small business owners also opt for paid advertising on Google and Facebook etc, like PPC to bring your business to some customers. And it all works well.
Some might think that email marketing is an age-old technique and would probably not work today. However, let us tell you email marketing is quite an effective technique that will help you connect with customers. How can you use email marketing for your business?
You can announce product launches, or features of your product through emails. A lot of customers like being told personally of the offers, products, and discounts beforehand personally through emails. And it gives the customer a sense of satisfaction that your business reached out to them personally. Email marketing comes in the category of personal marketing technique and therefore can do wonders for your business. There are a lot of applications like Mailchimp etc, that can help you send emails to multiple customers.
Use Content Marketing
Content marketing has become so huge in digital marketing, that it has become a whole industry by itself. Content marketing refers to photo marketing like infographics, blog and banner posts, etc. Similarly, blogging is another effective technique that your businesses can you. You can collaborate with a few bloggers and ask them to write about your product or send traffic to your site. And don’t forget to write social media posts that sell as well.
Video marketing is also a huge part of the content marketing industry that is on a rise. So invest in live streaming videos, promotional videos, youtube videos, influencer marketing videos, etc. The ways with which you can use video marketing are endless and can effectively work in favor of small businesses.
One benefit of digital marketing is that you can do it yourself or ask your employee to do it. A lot of small business owners use in-house resources rather than outsource them. Why?
Because with the help of software and different app you almost do everything we mentioned above effectively yourself. So if you want to market your titan packing kits, but don’t have the budget to hire professional digital marketers, now you can do all of it yourself.
Benefits of Digital Marketing
- It increases your chances to interact with your customers.
- A larger target audience reach
- Digital marketing is cheaper compared to traditional methods
- Increase loyalty among customers, due to constant updates by the company.
- Analytic reports help you a great deal to make your marketing and advertising plans.
Traditional marketing tactics do work and can get you customers. However, digital technology using online digital marketing in your marketing mix is the crucial in todays marketing plan. Given the COVID-19 pandemic, you probably can only function through online digital marketing.
Author Bio: Hammad Awan is author of the above blog. He is doing computer science from virtual university. He is a professional Guest Blogger at Mediahicon and loves to write blogs on valuable topics.