The Public Relations Policy provides a framework for building awareness of your company and its offerings. The Public Relations Policy ensures that a good image of your company is in front of the public (positioning), and influencing the public.
The Public Relations Policy applies primarily to the marketing manager, public relations (PR) director, and company President. (26 pages, 3470 words)
The Marketing Manager is responsible for developing MT1020-2 PUBLIC RELATIONS PLAN, ensuring the Plan’s implementation, and monitoring and reporting on Plan activities. (In a large enough company, the Marketing Manager’s responsibilities may be handled by a Director of Public Relations or Marketing Manager.)
Where public relations are handled by an outside firm, the Marketing Manager is responsible for ensuring that the Plan developed by that firm is in alignment with the Company’s plans, goals, and objectives and for maintaining an open, ongoing dialogue between the Company and the PR firm.
The CEO (Chief Executive Officer) is responsible for approving MT1020-2 PUBLIC RELATIONS PLAN.
Activities Covered in the Public Relations Policy
- Developing a Public Relations Plan
- Implementing the PR Plan
- Monitoring the PR Plan
- Updating the PR Plan
References Used in the Public Relations Policy
- U.S. Securities & Exchange Commission (SEC) Fair Disclosure regulations (“Reg FD”)
- PRSA Code of Professional Standards
Forms Included in the Public Relations Policy
- Public Relations Plan Worksheet Form
- PR Event Checklist Form
- Public Relations Plan Form
- Media Kit Checklist Form
- Press Release Template Form
- PR Events Log Form