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Sales & Marketing Procedures Manual
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Procedures Manual Sections:
Sales & Marketing Executives' Manual
The Sales and Marketing Executives' manual establishes and states the policies governing the Company’s Sales and Marketing standards and practices. These policies define management’s arrangements for managing Sales and Marketing operations and activities in accordance with best practices and industry standards. These top-level policies represent the plans or protocols for achieving and maintaining the efficient operation of the Sales and Marketing functional areas.
Covers Common Sales and Marketing Requirements
The sample Sales and Marketing manual covers common Sales and Marketing requirements and practices. This sample is intended only to provide an example of wording that might be used in a Sales and Marketing manual.
This sample wording can be helpful in generating ideas for developing a manual for your own company. However, Sales and Marketing policies should be drafted as appropriate and as necessary to accurately reflect your Company’s Sales and Marketing standards.
Sample Sales & Marketing Executives' Manual - Table of Contents
TABLE OF FIGURES
LIST OF REFERENCED PROCEDURES
PURPOSE
SCOPE
- Responsibility
- Exclusions
- Management Responsibility
- Sales & Marketing Organization
- Management Commitment
- Management Sales & Marketing Policy
- Planning
- Responsibility, Authority, and Communication
- Management Reporting
- Business conduct
SALES & MARKETING MANAGEMENT SYSTEM
- Objectives
- Requirements
- Transactions
- Documentation
- Security
PROCESSES AND CONTROLS
- Marketing Planning
- Marketing Tactics
- Sales
- Sales & Marketing Administration
- Product Management
RESOURCE MANAGEMENT
- Provision of Resources
- Human Resources
- Infrastructure
- Work Environment
REVISION HISTORY
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