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Sales & Marketing Procedures Manual Sections
- Introduction to Sales & Marketing
- Sales & Marketing Procedures Manual Preparation
- Sample Marketing Executive's Manual
- Sales & Marketing Procedures
- List of Sales & Marketing Forms
- Guide to Internet Marketing
Weight: 6 pounds
List of Sales and
Marketing Policies and
Procedures
The Sales and Marketing Policies and Procedures Manual includes 32 prewritten policies and procedures, most with accompanying forms and records. All policies and procedures are in Microsoft Word files so that you can easily edit and customize them to fit your needs.
The sales and marketing procedures in this manual are based on best practices and use the process approach (plan-do-check-act) for maximum effectiveness.
The sales and marketing procedures are intended to help you achieve the improvement you need and desire in your Sales and Marketing operation. While no book or manual can explain and detail every objective and subjective aspect of running a sales and marketing department, we feel takes a somewhat unique approach in managing sales and marketing as other business operations are managed.
The procedures are organized into five subgroups - marketing planning, marketing tactics, sales, administration and product management.
List of Sales and Marketing Procedures
Procedures for Marketing Planning
- MP1000 Strategy Team
- MP1010 Stakeholder Analysis
- MP1020 Vision and Mission
- MP1030 Marketing Research / Analysis
- MP1040 Situational Analysis
- MP1050 Goals and Objectives
- MP1060 Marketing Strategy
- MP1070 Marketing Plan
The Marketing Planning section includes 20 forms and records.
Procedures for Marketing Tactics
- MT1000 Advertising
- MT1010 Internet Marketing
- MT1020 Public Relations
- MT1030 Trade Shows / Events
- MT1040 Direct Mail
- MT1050 Lead Management
The Marketing Tactics section includes 28 forms and records.
Procedures for Sales Operations
- SL1000 Customer Life Cycle Management
- SL1010 Sales Management
- SL1020 Qualifying Leads
- SL1030 Sales Calls
- SL1040 Customer Improvement
- SL1050 Customer Service
The Sales section includes 16 forms and records
Procedures for Sales & Marketing Administration
- AD1000 Document Control
- AD1010 Record Control
- AD1020 Sales Supplies
- AD1030 Sales Compensation
- AD1040 Sales Hiring
- AD1050 Sales Training
- AD1060 Meetings
The Sales & Marketing Administration section includes 11 forms and records
Procedures for Product Management
- PM1000 Product Life Cycle Management
- PM1010 Product Development
- PM1020 Product Launch
- PM1030 Product Recalls
- PM1040 Customer Requirement
The Product Management section includes 14 forms and records.
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