Sales & Marketing Procedures Manual

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Procedures Manual Sections:

Public Relations Policy

The Public Relations Policy is available in the Sales & Marketing Policies and Procedures manual.

The Public Relations Policy provides a framework for building awareness of your company and its offerings. The Public Relations Policy ensures that a good image of your company is in front of the public (positioning), and influencing the public.

The Public Relations Policy applies primarily to the marketing manager, public relations (PR) director, and company President. (26 pages, 3470 words)

Activities Covered in the Public Relations Policy

Background
Developing a Public Relations Plan
Implementing the PR Plan
Monitoring the PR Plan
Updating the PR Plan

References Used in the Public Relations Policy

U.S. Securities & Exchange Commission (SEC) Fair Disclosure regulations (?Reg FD?)
PRSA Code of Professional Standards

Forms Included in the Public Relations Policy

Public Relations Plan Worksheet Form
PR Event Checklist Form
Public Relations Plan Form
Media Kit Checklist Form
Press Release Template Form
PR Events Log Form