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Marketing Strategy Plan Policy

The Marketing Strategy Plan Policy is available in the Sales & Marketing Policies and Procedures manual.

The purpose of the Marketing Strategy Plan Policy is to identify potential customers, messages, methods and measures your company should implement in order to ensure that the right product and message reach the right market segment.

The Marketing Strategy Plan Policy applies to the strategy team and the President/CEO. (14 pages, 1722 words)

Marketing Strategy Plan Activities Covered

• Marketing Strategy-Introduction
• Developing Marketing Strategy
• Finalizing Marketing Strategies
• Marketing Strategy Review

Marketing Strategy Plan Forms Included

• Marketing Strategy Matrix
• Strategy Checklist
• Marketing Strategy Form

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