Sales & Marketing Procedures Manual

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Procedures Manual Sections:

Marketing Research and Analysis Policy

The Marketing Research and Analysis Policy is available in the Sales & Marketing Policies and Procedures manual.

The Marketing Research and Analysis Policy helps identify your company?s target market through data collection, research, and analysis. The marketing research analysis procedure aims to answer the question, ?Who is my customer??

The Marketing Research and Analysis Policy applies to the CEO and marketing manager. (16 pages, 2440 words)

Marketing Research and Analysis Activities Covered

Objective-The Target Market
Identifying the Target Market
Collecting and Organizing Market data
Analyzing and Interpreting Market Data
Findings/ Conclusions
Adjusting the Marketing Database

Marketing Research and Analysis References Used

Privacy Act and the Gramm-Leach-Bliley Act (USA)
Privacy Act and the Personal Information Protection and Electronic Document Act or PIPEDA (Canada)
The Personal Data Act (Sweden)
Federal Privacy Act and National Health Act (Australia)
Telephone Consumer Protection Act (TCPA-USA)
Can-spam Act of 2003 (USA)

Marketing Research and Analysis Forms Included

Market Segmentation Worksheet Form
Marketing Database Form
Market Analysis Form