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Marketing Plan Policy Procedure

The Marketing Plan Policy Procedure is available in the Sales & Marketing Policies and Procedures manual.

The purpose of the Marketing Plan Policy Procedure is to introduce new products, enter new markets, and continue existing product growth. The marketing outlook procedure defines marketing activities for a period of time and serves as a yearly marketing review and planning document. The marketing outlook policy also ensures that marketing objectives and strategies are in agreement with those of your company.

The marketing outlook procedure applies to the strategy team and the President/CEO. (14 pages, 1722 words)

Activities Covered in the Marketing Plan Policy Procedure

• Marketing Plan-Background
• Developing the Marketing Plan
• Reviewing and Finalizing the Marketing Plan
• Monitoring the Marketing Plan

Forms Included in the Marketing Plan Policy Procedure

• Marketing Plan Form
• Marketing Budget Template Form

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