Sales & Marketing Procedures Manual

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Procedures Manual Sections:

Trade Show Event Policy Procedure

The Trade Show Event Policy Procedure is available in the Sales & Marketing Policies and Procedures manual.

The Trade Show Event Policy Procedure outlines steps for planning, exhibiting and following-up on product trade shows and events. The event policy allows your company to meet many potential customers face-to-face in a short period of time and in a cost-effective manner.

This event policy applies to all trade shows or events where your company?s products are displayed for the purposes of marketing and sales. (26 pages, 3018 words)

Activities Covered in the Trade Event Policy Procedure

Planning Trade Shows and Events
Exhibiting
Trade Show/Exhibit Evaluation
Adjusting the Trade Show/exhibit Plan

References Used in the Trade Event Policy Procedure

Sales & Marketing Executives' Manual
Regulations/Statutes

Forms Included in the Trade Event Policy Procedure

Trade Show/Event Planning Worksheet Form
Trade Show Plan Form
Trade Show Worksheet Form
Trade Show Checklist Form
Trade Show/Event Supply Checklist
Equipment Request From Inventory Form
Show Registration Form
Visitor Evaluation Form
Trade Show/ Exhibit Summary Form