Sales & Marketing Procedures Manual

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Procedures Manual Sections:

Direct Mailing Marketing Procedure

The Direct Mailing Marketing Procedure is available in the Sales & Marketing Policies and Procedures manual.

The Direct Mailing marketing procedure defines the process for developing and executing a direct mailing marketing plan to inform your company?s target market, build awareness in your company and its products, and increase sales.

The Direct Mailing marketing procedure applies to the marketing and/or sales manager and personnel assigned direct mail roles and responsibilities. (22 pages, 3527 words)

Direct Mailing Marketing Activities Covered

Introduction/ Background
Direct Mail Planning
Direct Mail Campaign
Monitoring and Measuring Direct Mail
Adjusting the Direct Mail Plan

Direct Mailing Marketing References Used

Data Protection Act (UK)
Health Information Portability and Accountability Act (HIPPA) (USA)
39 USC 335- Deceptive Mail Prevention and Enforcement Act (USA)
39 USC 30, 3001, Nonmailable Matter, and 3009, Mailing of Unordered Merchandise (USA)

Direct Mailing Marketing Forms Included

Direct Mail Planning Worksheet Form
Direct Mail Budget Worksheet Form
Direct Mail Plan Form