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Sales & Marketing Procedures Manual
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Procedures Manual Sections:
Customer Life Cycle Procedure
The Customer Life Cycle Procedure is available in the Sales & Marketing Policies and Procedures manual.
The Customer Life Cycle Procedure properly frames information about products or services to customers to more effectively communicate with and meet expectations of customers. The Customer Life Cycle Procedure provides proper information according to what is known or understood about typical customers, what is known about a particular customer, and what state the potential or actual customer is in the buying process.
The Customer Life Cycle Procedure applies to the marketing and sales departments in order to create communication strategies and manage customer touch points. strong>(18 pages, 2146 words)
Customer Life Cycle Activities Covered
- Customer Life Cycle States and the Sales Pipeline
- Customer Life Cycle Management Plan
- Customer Life Cycle Management
- Monitoring Customer Life Cycle Management
- Improving Customer Life Cycle Management
Customer Life Cycle Forms Included
- Customer Life Cycle Management Plan Form
- Customer Database Form
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