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Internet Marketing Policy

The Internet Marketing Policy is available in the Sales & Marketing Policies and Procedures manual.

The purpose of the Internet Marketing Procedure is to create your business Internet Plan by establishing a framework for setting and achieving Internet objectives. The business Internet Plan will improve your company?s visibility, establish relationships with target markets, and sell your products in a cost-effective manner. The business Internet Plan also establishes a basis for monitoring, evaluating, and improving your company?s Internet marketing.

The Internet Marketing Procedure applies primarily to the marketing manager and company President. (22 pages, 3822 words)

Activities Covered in the Internet Marketing Policy Procedure

• Internet Marketing-Background
• Developing the Internet Plan
• Implementing the Internet Plan
• Monitoring the Internet Plan
• Updating the Internet Plan

References Used in the Internet Marketing Policy Procedure

• Can-Spam Act of 2003
• Mail or Telephone Order Merchandising Rule
• Children?s Online Privacy Protection Act of 1998 (COPPA)

Forms Included in the Internet Marketing Policy Procedure

• Internet Planning Worksheet Form
• Internet Plan Form
• Keyword Log Form

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