Home >> Procedure Manuals >> Sales & Marketing Procedures Manual
Green Initiative
Save $100 when you buy a "download-only" version.
Save $100 when you buy a "download-only" version.
Sales & Marketing Procedures Manual
Download Price: $495.00
Add $100 for hard copy
Weight: 6 pounds
Delivery Options:
Procedures Manual Sections:
Advertising Policy Procedure
The Advertising Policy Procedure is available in the Sales & Marketing Policies and Procedures manual.
The Advertising Policy Procedure utilizes your company?s advertising resources to reach the target market in the most cost effective manner. The advertising procedure provides a framework for setting and achieving advertising objectives and enables advertising measurement so that your company knows what works and what doesn?t.
The Advertising Policy Procedure applies primarily to the marketing manager and company president. (16 pages, 2682 words)
Activities Covered in the Advertising Policy Procedure
- The Advertising Plan-Background
- Developing the Advertising Plan
- Monitoring/Measuring the Advertising Plan
- Updating the Advertising Plan
References Used in the Advertising Policy Procedure
- Consumer Protection Act (USA)
- Guides Against Deceptive Pricing
- Guides Against Bait Advertising
- Guides for the Advertising of Warranties and Guarantees
- Guides for Advertising Allowances and Other Merchandising Payments and Services
Forms Included in the Advertising Policy Procedure
- Advertising Review Worksheet Form
- Advertising Objectives-Strategies Worksheet Form
- Advertising Plan Form
- Advertising Schedule (Sample) Form
ADVERTISEMENT
