Sales & Marketing Management

The Sales and Marketing Policies and Procedures Manual is based on thoroughly research best practices, written by experienced technical writers, and reviewed by experts in the field.

The Sales & Marketing Procedures Book can provide more consistent lead qualification and conversion as well as improve closing percentages. Note: This is the “hardcover book-only” version of the Sales and Marketing Policies and Procedures Manual. There is no accompanying CD or electronic content and, hence, no editable files.

Reduce the threat to your customers of any of your company’s nonconforming products with our downloadable and customizable Product Recall Procedure.

Does your company have a process in place for handling customer feedback? Implement our downloadable and customizable Customer Service Policy to help your company improve customer satisfaction.

Ensure the quality, safety and reliability of your company’s products and services with our downloadable and customizable Product Development Procedure.

Does your company participate in trade shows or events? Implement our downloadable and customizable Trade Show Event Policy Procedure to provide planning, exhibiting and follow-up procedures for your company.

The sales and marketing document control procedure ensures that all sales and marketing staff is on the same page about document revision, approval and distribution.

Create a thorough and clear sales management plan with our downloadable and customizable Sales Administration Policy Procedure.

Is your company gearing up for a new product launching? Make sure your plan succeeds with our downloadable and customizable Product Launching Procedure.

How does your company appear to the public? Ensure your company has a good image and strong presence in the market with our downloadable and customizable Public Relations Policy.

Learn which advertising methods work and which methods do not. Implement our downloadable and customizable Advertising Policy Procedure to reach your company’s target market in the most cost-effective manner.

How do you measure your company’s customer quality? Our downloadable and customizable Customer Quality Policy Procedure facilitates your customer relationship improvement through a variety of methods.

Strengthen your sales lead management process with prewritten Sales Lead Management Procedure to start cultivating relationships with your potential customers and move them through the sales pipeline

Ensure your company is keeping control of its sales and marketing records with our downloadable and customizable Records Management Policy.

Implement a system to maximize the benefit of sales calls with our downloadable and customizable Sales Call Management Procedure.