Below you will find all articles and posts tagged with Value Proposition. These articles are either primarily about Value Proposition or about topics that are directly related to Value Proposition.
Our topic this month is the importance of hearing the voice of the customer. More importantly, we have been discussing ways of going beyond the activities most commonly used by organizations: tracking complaints, handing out surveys, and asking customers for lists of specifications or requirements.
Author: Don Reed Published on: April 20th, 2009
Categories: Strategic Process Improvement, Value Proposition
Here is the story of two companies. One company, Company A, is struggling. It can’t seem to get potential customers to become actual customers. Sales and revenue are way down. The other company, Company B, is growing, even in this tough economy. Sales are up, and new customers are regularly signing on the dotted line.
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Author: Sandi Villarreal Published on: April 6th, 2009
Categories: Strategic Process Improvement
Last week we identified another common process maturity level in many organizations, Phase Two — Documentation. Frequently, this is where organizations get stuck, and are not able to advance in their management system maturity. We also covered Phase three – Process Stability. This week we will describe the next two levels in our process maturity model that we use to describe the phases of an improving effective management system. We call the third level Corrective Action Phase and the fourth level Preventive Action Phase, and we will see why they are so difficult to reach.
Author: Don Reed Published on: February 17th, 2009
Categories: Business Process Improvement
We’ve made some changes over the past month at Bizmanualz, most notably, providing additional articles for our readers. I hope you have enjoyed receiving more information on different aspects of business improvement.
Read the following articles to learn more about the importance of cash procedures to the daily activities of your company and on ways to create strategic growth for your organization.
Author: Sandi Villarreal Published on: January 27th, 2009
Categories: Monthly Summary
Many companies spend a lot of time and money selling a story to an industry without spending enough time evaluating what that industry needs from them. How can you develop the right selling story if you don’t understand your customer’s needs?
At Bizmanualz, we see a lot of business owners who confuse their own perception of their value with that of their customers. Frankly, it doesn’t matter what you think of your product or service if your customers’ don’t see it that way.
Author: Sandi Villarreal Published on: January 19th, 2009
Categories: Case Studies, Strategic Process Improvement, Value Proposition
The present economic downturn looms over the heads of business executives (and their employees) like the Grim Reaper.
How do you ensure your company doesn’t fall prey to the hype or the financial crisis and actually maintains — or even grows! — during this economic downturn? How can you use this time to focus and develop more sustainable customer relationships to increase your customer satisfaction or customer quality?
Author: Sandi Villarreal Published on: January 5th, 2009
Categories: Strategic Process Improvement
In the last article, we talked about managing your sales & marketing process. So, what exactly is marketing? You don’t have to look far to find some very complex and verbose definitions of marketing. Typically these definitions are filled with meaningless platitudes and clichés like “proactively adding value.” A more simple, practical, yet worthy definition of marketing describes its basic mission: getting the right message to the right people.
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Author: Editor Published on: March 13th, 2007
Categories: Lead Generation
Want to get found on the Web? Want prospects to relate to what you’re saying? If what you do is new, what makes you think prospects are searching for it? Rather, consider what prospects are thinking, and typing, at the time when they are in a frame of mind to care. Otherwise, your site may become just one more lonely corner on the Internet.
Author: Sandi Villarreal Published on: November 14th, 2006
Categories: Lead Generation
When our consultant first met the prospective Boeing spinoff, Advanced Tooling Solutions, the team had fabricated and tested a prototype tool that promised the automotive industry cost advantages and schedule flexibility. But the team was unsure about how to sell to the automotive industry.
Author: Sandi Villarreal Published on: June 27th, 2005
Categories: Case Studies, Value Proposition
In an industry where little differentiates one marketing company from another, infūz was determined to set itself apart from the field. infūz would not be just another web marketing company.
Author: Sandi Villarreal Published on: June 27th, 2005
Categories: Case Studies, Value Proposition
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