Sales and Marketing Articles
Below you will find all articles and posts tagged with Sales and Marketing. These articles are either primarily about Sales and Marketing or about topics that are directly related to Sales and Marketing.
After realizing sustained improvements in operations, company CFOs especially have asked us, ‘OK, now what? Now that I can produce more, how does that help me make more money?’ Ultimately, companies must increase their sales. Therefore you have to communicate and engage with customers and prospects more effectively than ever before.
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Author: Editor Published on: January 28th, 2008
Categories: Lead Generation, Monthly Summary
What does it cost to call one prospect? How many times must you call that prospect until the timing is right and he has a need for your product or service? Assuming that you get lucky and call him when he has a need, why should he listen to you? Wouldn’t it be great if prospects called you when they were ready to consider buying?
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Author: Editor Published on: January 21st, 2008
Categories: Lead Generation, Sales and Marketing
Last week we discussed using visual stories to convey your message. But even when you have a message, how will your prospects find you?
One way that business people find goods and services is to search the web. It’s up to you to optimize your site to make it easy for search engines to serve up your site when prospects go searching.
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Author: Editor Published on: January 14th, 2008
Categories: Lead Generation, Sales and Marketing
BizManualz’s readers have seen how Lean and other business improvement methods can help increase your production of goods and services without increasing spending. But translating that into revenue means you need more sales. And sales start with leads. Where will new leads come from?
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Author: Editor Published on: January 2nd, 2008
Categories: Lead Generation
What a year this was. A new policies and procedures manual. New training courses. And, most importantly, over 50 articles on various aspects of business management and process improvement. Our goal here at Bizmanualz is to help you streamline your processes and improve your business performance. If our articles help you achieve this in any way, we feel like we have succeeded.
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Author: Editor Published on: December 26th, 2007
Categories: Monthly Summary
Food Manufacturers, Suppliers, Producers, Handlers and Auditors in Spanish speaking countries/environments can use prewritten food safety policies and procedures to control and protect the food supply and address the requirements of ISO 22000:2005 and HACCP.
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Author: Shailesh Panth Published on: September 17th, 2007
Categories: News and Announcements
Improvement Journey at Bizmanualz
At Bizmanualz, our mission is to help businesses and organizations improve through helping them implement innovative techniques and proven best practices. That philosophy carries through our manuals, our training classes, and our consulting efforts.
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Author: Editor Published on: August 6th, 2007
Categories: Business Process Improvement
Our recent articles have focused on innovation and change. To compete in today’s fast-moving world, both innovation and change are integral ingredients for process improvement and success. This month, we will talk about companies that have readily welcomed change and embarked on the process improvement journey. We will begin with Precoat Metals, which recently recognized an opportunity for improvement.
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Author: Editor Published on: May 7th, 2007
Categories: Case Studies
Sales & Marketing Policies and Procedures Manual Addresses Strategic Sales and Marketing Issues Through a Process Approach
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Author: Shailesh Panth Published on: May 7th, 2007
Categories: News and Announcements, Sales and Marketing
New Internal Auditor course will benefit individuals participating in an internal audit for the first time; employees of companies considering implementation of ISO Quality Management System; line operators participating on the audit team; and quality professionals who want a refresher course.
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Author: Shailesh Panth Published on: May 2nd, 2007
Categories: News and Announcements