Below you will find all articles and posts tagged with Sales and Marketing. These articles are either primarily about Sales and Marketing or about topics that are directly related to Sales and Marketing.
If you are in business long enough you will learn a few things about running a business. Over the years I have run a few businesses and have found 10 ways to improve any business. Some of it may sound like common sense but unless it happens to you, you may not be thinking about it much.
First on the list is…
Author: Chris Anderson Published on: January 17th, 2012
Categories: Business Process Improvement, Top 10
If you’re typical of management, you’re probably thinking you already understand basic strategy. You pick a market, define your customer, and develop methods to reach your customer. Simple, right?
But Is Management Strategy That Simple?
No, it isn’t, and here’s why.
Author: Chris Anderson Published on: January 31st, 2011
Categories: Business Management & Operations, Strategic Process Improvement
Most of us believe our companies have adequate “web presence”, considering the time and money we spend. We have a web site (Figure 1) — maybe it’s not on a level with the big consumer companies, but it tells visitors all they need to know about our company and our products/services, and it’s user-friendly.
Author: Steve Flick Published on: November 15th, 2010
Categories: Business Management & Operations, Computer & IT Policies, Strategic Process Improvement
Lean Visual Management System cuts through the paperwork typical of ISO 9001:2008 quality certifications.
St. Louis, MO (April 24, 2009) - Bizmanualz, Inc., a business strategy consulting and quality publishing company based in Clayton, Missouri, today announced the successful certification to ISO 9001:2008 for the design, development, realization, and delivery of its policy and procedure publications, training courses, and consulting services. The certification demonstrates the Bizmanualz commitment to continually improve its ability to assist business owners achieve the growth they envision.
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Author: Sandi Villarreal Published on: April 24th, 2009
Categories: Business Process Improvement, Case Studies, ISO Quality Management, News and Announcements
This month our theme is voice of the customer. This is very coincidental because this is also the month we have undergone our ISO 9001 Certification audit (as anyone following our blog surely knows…).
The connection between these two items is the customer-centric nature of ISO 9001. In fact, you could say that there are two overarching aims of the ISO 9001:2008 Quality Management System Requirements:
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Author: Don Reed Published on: April 13th, 2009
Categories: Business Process Improvement, ISO Quality Management
Here is the story of two companies. One company, Company A, is struggling. It can’t seem to get potential customers to become actual customers. Sales and revenue are way down. The other company, Company B, is growing, even in this tough economy. Sales are up, and new customers are regularly signing on the dotted line.
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Author: Sandi Villarreal Published on: April 6th, 2009
Categories: Strategic Process Improvement
In the past few weeks we have discussed how understanding and documenting your cash processes with cash policies and cash procedures can prevent internal fraud and abuse. Externally, one the biggest threats to your cash are customers who fail to pay for what they purchase.
Author: Don Reed Published on: January 19th, 2009
Categories: Accounting Manuals
Many companies spend a lot of time and money selling a story to an industry without spending enough time evaluating what that industry needs from them. How can you develop the right selling story if you don’t understand your customer’s needs?
At Bizmanualz, we see a lot of business owners who confuse their own perception of their value with that of their customers. Frankly, it doesn’t matter what you think of your product or service if your customers’ don’t see it that way.
Author: Sandi Villarreal Published on: January 19th, 2009
Categories: Case Studies, Strategic Process Improvement, Value Proposition
When you’re selling a product or service with a long sales cycle, you know that 90 percent of the industry is not buying at any given time, and 10 percent are. But how do you find that 10 percent?
Author: Sandi Villarreal Published on: September 13th, 2008
Categories: Case Studies
Last week we discussed how to ensure procedures are used. Along with communication, training and auditing, we brought up the concept of buy-in. We thought the topic of buy-in deserved further discussion. So, what is buy-in?
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Author: Don Reed Published on: September 12th, 2008
Categories: Writing Policies and Procedures
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