What is Your Cost of Quality Strategy?
Every enterprise has a strategy for growing sales. But does your company include a strategic look at the Cost of Quality (COQ)? If your strategy does not take into account your cost of quality then your strategy is only half-baked and you are likely to perform poorly.
What is Cost of Quality?
The cost of quality is typically explained as consisting of four elements: prevention, appraisal, internal failure and external failure costs. But I have a simpler explanation. Your business has three things to worry about:
Author: Chris Anderson Published on: May 10th, 2012
Categories: Sales and Marketing, Strategic Process Improvement





