Lead Generation Articles
Below you will find all articles and posts tagged with Lead Generation. These articles are either primarily about Lead Generation or about topics that are directly related to Lead Generation.
The present economic downturn looms over the heads of business executives (and their employees) like the Grim Reaper.
How do you ensure your company doesn’t fall prey to the hype or the financial crisis and actually maintains — or even grows! — during this economic downturn? How can you use this time to focus and develop more sustainable customer relationships to increase your customer satisfaction or customer quality?
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Author: Sandi Villarreal Published on: January 5th, 2009
Categories: Strategic Process Improvement
When you’re selling a product or service with a long sales cycle, you know that 90 percent of the industry is not buying at any given time, and 10 percent are. But how do you find that 10 percent?
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Author: Sandi Villarreal Published on: September 13th, 2008
Categories: Case Studies
What does it cost to call one prospect? How many times must you call that prospect until the timing is right and he has a need for your product or service? Assuming that you get lucky and call him when he has a need, why should he listen to you? Wouldn’t it be great if prospects called you when they were ready to consider buying?
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Author: Editor Published on: January 21st, 2008
Categories: Lead Generation, Sales and Marketing
Last week we discussed using visual stories to convey your message. But even when you have a message, how will your prospects find you?
One way that business people find goods and services is to search the web. It’s up to you to optimize your site to make it easy for search engines to serve up your site when prospects go searching.
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Author: Editor Published on: January 14th, 2008
Categories: Lead Generation, Sales and Marketing
Question of the month: When executing your marketing tactics, is the message more important or the medium?
The highlight of this month was the formal launch of our newest procedure manual – the Sales and Marketing Policies, Procedures and Forms.
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Author: Editor Published on: March 27th, 2007
Categories: Lead Generation, Monthly Summary, Sales and Marketing
Last time we covered selecting marketing tactics. It is important to use research and historical data, as well as common sense, when selecting the methods you use to get your message out. We also discussed making sure you have your priorities straight.
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Author: Editor Published on: March 21st, 2007
Categories: Lead Generation
Want to get found on the Web? Want prospects to relate to what you’re saying? If what you do is new, what makes you think prospects are searching for it? Rather, consider what prospects are thinking, and typing, at the time when they are in a frame of mind to care. Otherwise, your site may become just one more lonely corner on the Internet.
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Author: Sandi Villarreal Published on: November 14th, 2006
Categories: Lead Generation
Part Three of Cash to Cash Cycle Series
We’re sprinting toward that $1,000,000 mark…and we’re only a couple strides away;
Decreasing inventory carried us over the first hurdle, and last week reducing Accounts Receivable sped us through the half-way mark. We’re making great time, so let’s
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Author: Bizmanualz Editor Published on: January 18th, 2005
Categories: Business Management & Operations, Case Studies, Process Management, Sales and Marketing, Top 10
