Let’s say, just prior to taking a commercial flight, that you are talking to your pilot and discussing the technical aspects of the trip. During the discussion, you learn that the plane only has one instrument gauge – an air speed meter. “We just like to focus on one thing, and be really good at it,” explained the pilot. “After we get really good at regulating our air speed,” the pilot continues,

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Our recent articles have focused on innovation and change. To compete in today’s fast-moving world, both innovation and change are integral ingredients for process improvement and success. This month, we will talk about companies that have readily welcomed change and embarked on the process improvement journey. We will begin with Precoat Metals, which recently recognized an opportunity for improvement.

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We have used our recent series of articles to talk about applying the philosophy of the continually improving process philosophy to business operations outside of the factory floor.  Specifically, we have talked about viewing Sales and Marketing as a business process. 

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Last time we covered selecting marketing tactics.  It is important to use research and historical data, as well as common sense, when selecting the methods you use to get your message out.  We also discussed making sure you have your priorities straight. 

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Question of the month: How can the process approach help sales and marketing?

Sales and marketing is more than just a magical black box. It is a business process that is fundamental to the success of your company. Therefore, it should be well-defined, under control, and aligned with the overall business strategy.

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Last week we discussed the sales and marketing pipeline, as part of our coverage on using the business process approach to sales & marketing. Well-defined and aligned processes not only use measurement to continually improve,

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Last time we covered the importance of viewing (and conducting) the Sales and Marketing operation as a business process.A process that has a clear plan and has key performance indicators being measured so needed corrections can be identified and implemented.This time let’s reflect on a term that has become quite commonplace:Sales & Marketing.

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Is it an art or a science? In business that question is frequently, and aptly, applied to Sales and Marketing. Good marketing and sales people know how to work the “magic” that creates leads and closes sales. If you ask them how they do it, however, they may not be able to explain it. Many sales and marketing veterans operate through an intuitive feel they have created through observation and experience, but it is not something very easily defined or described.

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In the previous series of articles, we discussed applying Statistical Process Control (SPC) to business processes. Although SPC has been around for a long time and is applicable to the current world of Lean, Six Sigma, and ISO, it is often overlooked.

SPC is a great tool to not only monitor the current and recent behavior of a process, but is also a great tool to support Continuous Improvement activities.

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User-friendly blog aimed at helping web visitors to www.bizmanualz.com more easily find articles, tips and special offers on policies, procedures and processes.

St. Louis, MO – November 17, 2006. Bizmanualz, Inc, a business publications and consulting company based in Clayton, Missouri, today announced the launch of a weblog titled Policies, Procedures and Processes Blog. This is in response to a growing demand from visitors to the Bizmanualz website for a simplified interface to its rich collection of articles on writing policies and procedures, process improvement concepts and implementation tips.

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