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CEO Company Policies Procedures Series

CEO Company Policies Procedures Manuals

Save 45% when you buy the CEO Series. It covers the ten core business processes and comes with nine fully-editable manuals for:

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  • Disaster Recovery
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  • Accounting Procedures
  • Financial Policies
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Value Proposition

Articles in the "Value Proposition" Category

These Value Proposition articles provide useful advice for creating your company’s unique selling story. We discuss methods for understanding your customers’ perceptions of you and whether you are meeting those expectations.

Visual Stories, Rendered Process Maps Help Teams Manage Change

Friday, August 28th, 2009

The process maps we described in recent weeks are tools for you in your role as data collector and analyst: your role is to craft and communicate a story for change and improvement that people understand, accept, support, and will ultimately act on.  As you move from gathering data about the current process to improving it, you need tools to help communicate your improvement plan and train participants on the new process, (more…)

Posted in Business Process Improvement, Knowledge Management, Sales and Marketing, Strategic Process Improvement, Value Proposition | Leave Comments »

Find the Meaning behind the Voice of the Customer

Monday, April 20th, 2009

Our topic this month is the importance of hearing the voice of the customer.  More importantly, we have been discussing ways of going beyond the activities most commonly used by organizations:  tracking complaints, handing out surveys, and asking customers for lists of specifications or requirements.  (more…)

Posted in Strategic Process Improvement, Value Proposition | Leave Comments »

Create a Strong Selling Story to Reach the Right Customers

Monday, January 19th, 2009

Many companies spend a lot of time and money selling a story to an industry without spending enough time evaluating what that industry needs from them. How can you develop the right selling story if you don’t understand your customer’s needs?

At Bizmanualz, we see a lot of business owners who confuse their own perception of their value with that of their customers. Frankly, it doesn’t matter what you think of your product or service if your customers’ don’t see it that way.

(more…)

Posted in Case Studies, Strategic Process Improvement, Value Proposition | Leave Comments »

Helping a Technical Team Gain Market Acceptance

Monday, June 27th, 2005

When our consultant first met the prospective Boeing spinoff, Advanced Tooling Solutions, the team had fabricated and tested a prototype tool that promised the automotive industry cost advantages and schedule flexibility. But the team was unsure about how to sell to the automotive industry.

(more…)

Posted in Case Studies, Value Proposition | Leave Comments »

How Will You Differentiate Your Service Business From The Pack?

Monday, June 27th, 2005

In an industry where little differentiates one marketing company from another, infūz was determined to set itself apart from the field. infūz would not be just another web marketing company.
(more…)

Posted in Case Studies, Value Proposition | Leave Comments »

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