Last time we covered the importance of viewing (and conducting) the Sales and Marketing operation as a business process.A process that has a clear plan and has key performance indicators being measured so needed corrections can be identified and implemented.This time let’s reflect on a term that has become quite commonplace:Sales & Marketing.

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Want to get found on the Web?  Want prospects to relate to what you’re saying? If what you do is new, what makes you think prospects are searching for it? Rather, consider what prospects are thinking, and typing, at the time when they are in a frame of mind to care.  Otherwise, your site may become just one more lonely corner on the Internet.

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