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Last week we discussed the sales and marketing pipeline, as part of our coverage on using the business process approach to sales & marketing. Well-defined and aligned processes not only use measurement to continually improve, (more…)
Sphere: Related ContentLast time we covered the importance of viewing (and conducting) the Sales and Marketing operation as a business process.A process that has a clear plan and has key performance indicators being measured so needed corrections can be identified and implemented.This time let’s reflect on a term that has become quite commonplace:Sales & Marketing. (more…)
Sphere: Related ContentIs it an art or a science? In business that question is frequently, and aptly, applied to Sales and Marketing. Good marketing and sales people know how to work the “magicâ€? that creates leads and closes sales. If you ask them how they do it, however, they may not be able to explain it. Many sales and marketing veterans operate through an intuitive feel they have created through observation and experience, but it is not something very easily defined or described. (more…)
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