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CEO Company Policies Procedures Series

CEO Company Policies Procedures Manuals

Save 45% when you buy the CEO Series. It covers the ten core business processes and comes with nine fully-editable manuals for:

  • Sales & Marketing Tactics
  • Security Planning
  • Disaster Recovery
  • ISO Quality Procedures
  • Accounting Procedures
  • Financial Policies
  • IT Policies/Procedures
  • HR Procedures
  • Business Sampler

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Sales and Marketing

Articles in the "Sales and Marketing" Category

Visual Stories, Rendered Process Maps Help Teams Manage Change

The process maps we described in recent weeks are tools for you in your role as data collector and analyst: your role is to craft and communicate a story for change and improvement that people understand, accept, support, and will ultimately act on.  As you move from gathering data about the current process to improving it, you need tools to help communicate your improvement plan and train participants on the new process,

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Author: Dan Davison    Published on: August 28th, 2009
Categories: Business Process Improvement, Knowledge Management, Sales and Marketing, Strategic Process Improvement, Value Proposition

Filling Your Sales Pipeline is More Than Luck

What does it cost to call one prospect? How many times must you call that prospect until the timing is right and he has a need for your product or service? Assuming that you get lucky and call him when he has a need, why should he listen to you? Wouldn’t it be great if prospects called you when they were ready to consider buying?

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Author: Editor    Published on: January 21st, 2008
Categories: Lead Generation, Sales and Marketing

So You Have A Website. But Is Anyone Finding It?

Last week we discussed using visual stories to convey your message. But even when you have a message, how will your prospects find you?

One way that business people find goods and services is to search the web. It’s up to you to optimize your site to make it easy for search engines to serve up your site when prospects go searching.

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Author: Editor    Published on: January 14th, 2008
Categories: Lead Generation, Sales and Marketing

Sales & Marketing Policies and Procedures Manual Addresses Strategic Sales and Marketing Issues Through a Process Approach

Sales & Marketing Policies and Procedures Manual Addresses Strategic Sales and Marketing Issues Through a Process Approach

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Author: Shailesh Panth    Published on: May 7th, 2007
Categories: News and Announcements, Sales and Marketing

More on Sales and Marketing Tactics

Question of the month: When executing your marketing tactics, is the message more important or the medium?

The highlight of this month was the formal launch of our newest procedure manual – the Sales and Marketing Policies, Procedures and Forms.

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Author: Editor    Published on: March 27th, 2007
Categories: Lead Generation, Monthly Summary, Sales and Marketing

Announcing the New Sales & Marketing Policies and Procedures Manual

Managing your sales and marketing processes is now easier with the new Sales & Marketing Policies, Procedures and Forms Manual from Bizmanualz. The Sales & Marketing Manual is a valuable resource for sales and marketing executives, customer service managers, customer relationship (customer experience) managers and sales and marketing departments of small and midsize businesses (SMB).

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Author: Editor    Published on: March 5th, 2007
Categories: News and Announcements, Sales and Marketing