The process maps we described in recent weeks are tools for you in your role as data collector and analyst: your role is to craft and communicate a story for change and improvement that people understand, accept, support, and will ultimately act on.  As you move from gathering data about the current process to improving it, you need tools to help communicate your improvement plan and train participants on the new process,

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What does it cost to call one prospect? How many times must you call that prospect until the timing is right and he has a need for your product or service? Assuming that you get lucky and call him when he has a need, why should he listen to you? Wouldn’t it be great if prospects called you when they were ready to consider buying?

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Last week we discussed using visual stories to convey your message. But even when you have a message, how will your prospects find you?

One way that business people find goods and services is to search the web. It’s up to you to optimize your site to make it easy for search engines to serve up your site when prospects go searching.

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Sales & Marketing Policies and Procedures Manual Addresses Strategic Sales and Marketing Issues Through a Process Approach

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Question of the month: When executing your marketing tactics, is the message more important or the medium?

The highlight of this month was the formal launch of our newest procedure manual – the Sales and Marketing Policies, Procedures and Forms.

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Sales & Marketing
Policies & Procedures

Managing your sales and marketing processes is now easier with the new Sales & Marketing Policies, Procedures and Forms Manual from Bizmanualz. The Sales & Marketing Manual is a valuable resource for sales and marketing executives, customer service managers, customer relationship (customer experience) managers and sales and marketing departments of small and midsize businesses (SMB).

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Part Three of Cash to Cash Cycle Series

We’re sprinting toward that $1,000,000 mark…and we’re only a couple strides away;

Decreasing inventory carried us over the first hurdle, and last week reducing Accounts Receivable sped us through the half-way mark. We’re making great time, so let’s

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