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Save 45% when you buy the CEO Series. It covers the ten core business processes and comes with nine fully-editable manuals for:

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Filling Your Sales Pipeline is More Than Luck

by Editor       
Categories: Lead Generation, Sales and Marketing
Tags: , , , ,

What does it cost to call one prospect? How many times must you call that prospect until the timing is right and he has a need for your product or service? Assuming that you get lucky and call him when he has a need, why should he listen to you? Wouldn’t it be great if prospects called you when they were ready to consider buying?

Establish credibility

Lead-generation marketing efficiently touches your prospects, creating awareness, establishing credibility and you or your company as a thought-leader. Make your own luck.

Let lead-generation strategic marketing do the prospecting for you.

Strategic marketing helps increase sales when it delivers the right message to prospects at the right time. A strategic marketing service can contact thousands of prospects as easily as one. That leaves your valuable sales team free to work with better leads and spend more time closing sales.  Leave it to marketing tactics to keep in touch with prospects, educate them and prepare them for your sales team. Don’t waste time with locked doors.


Click on the graphic to learn about lead-generation marketing

Thought-leadership on tough business issues

In recent articles, we explored how to complement your sales efforts by keeping in touch with prospects with valuable, relevant information. Check out the introduction to our Sales & Marketing Manual, and learn how to grow sales without adding sales staff. Learn how a content and communications service can keep your company top-of-mind with buyers and increase the speed and number of deals.  Or call our sales and marketing group, at tel. (314) 863-5079 x23.

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For a deeper understanding of process improvement programs for your organization, attend the next Implementing Lean Thinking or How to Align a System of People and Processes for Results class. If you are eager to learn more about creating more order out of the chaos you are feeling at work, then the How to Create Well-Defined Processes class is right for you.

Related Articles:

  1. So You Have A Website. But Is Anyone Finding It?
  2. Sales & Marketing Policies and Procedures Manual Addresses Strategic Sales and Marketing Issues Through a Process Approach
  3. Understanding Your Sales & Marketing Process
  4. The Sales and Marketing Pipeline
  5. Take Control of the Sales and Marketing Cycle
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Originally published by Bizmanualz, Inc. under the title Filling Your Sales Pipeline is More Than Luck.

This and more articles like this can be found at www.bizmanualz.com. This article may be reprinted freely as long as this resource box is left intact.

One Response to “Filling Your Sales Pipeline is More Than Luck”

  1. Paul Calabrese Says:

    Hi Dan,

    This couldn’t have come at a better time. I entered Gartner’s sale force back in August of 2007. Having this will help me fill the pipeline in smarter way.

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