Increase Customer Quality by Discovering Your Value Proposition

Our consultants will pinpoint the value you provide your customer to create your value story


Meet Chris, Strategy Consultant We're ready to listen! Your Value Proposition Understanding your value story leads to sales prospects who are interested in what you are selling. At Bizmanualz, we work with you to define your company's unique selling story, your value proposition, that best connects with your customers and differentiates you from your competition. The Bizmanualz Approach The Bizmanualz Approach consists of three easy steps: 1) Together we test your assumptions about your customers and develop a customer-focused selling story. 2) Then, we tailor your selling story for each customer type to whom you want to sell. 3) Finally, we write customer-focused marketing messages to equip your sales team, leading to an increase in sales and customer quality.	How will your Value Story help you? Problem Approach Solution Results Problem Our client Ram Jack Foundation Systems developed innovative ways to repair foundations and to stop or prevent structural damage. Their plan for growth focused on creating distributorships that leverage their products and techniques for construction and foundation repair. But how could Ram Jack maintain its revenue growth? The company had potential for sales that were several times their current annual revenue. Ram Jack called Bizmanualz to help them streamline their functions with standard operating procedures that would allow them to realize their potential for organization improvement. Chris, our strategy consultant, started by collecting and analyzing data about the distributorship operations. Approach It was clear that some of Ram Jack’s processes could be improved with documented policies, procedures, and metrics, but to what goal? The first step was obtaining agreement on a clear vision and mission from management--a value proposition. The next step was documenting and communicating the value proposition in ways that express a unified plan that all departments and business segments could align their activities to. Only then could policies and procedures be put in place that reinforced the vision, mission, and strategies on a routine basis in the daily operations. Solution While Ram Jack was already a very successful and growing company, they faced a critical question: At what level did they want to compete? Ram Jack’s management made the important yet sometimes difficult decision that they were ready to embrace change to obtain substantial growth. After rethinking its business model, strategy and their alignment between business sectors, Ram Jack developed a plan to improve the dealer channel with a new look, a new attitude, and a new approach. This new realization brought with it the understanding that more changes were needed than documented procedures. Some staff responsibilities shifted, new positions were created, and some new procedures were implemented to affect the organization. Results The result: growth is continuing, but now there is a plan to realize their potential. With an action plan in place, growth appears to be more manageable and employees are more confident. The atmosphere has changed, not just because procedures were developed, but because the value the company provides its customers is clearer to everyone. Ram Jack is well on their way to reaching important milestones in their distributorship, and they are now starting to focus on strategies and alignment within their manufacturing operations to acheive further improvement. Value Proposition Articles Visual Stories, Rendered Process Maps Help Teams Manage Change When we move from simply describing process to working for change, we have to communicate a positive future that workers will buy into. They have to see how the change that is being asked of them will in fact produce improvements. Build your case using facts from your process maps. Find the Meaning behind the Voice of the Customer While collecting and compiling customer complaints and surveys is important, so is taking some time and effort to really understand the meaning behind them. Type in your email to receive our articles:

We're ready
to listen!

Your Value Proposition

Understanding your value story leads to sales prospects who are interested in what you are selling.

At Bizmanualz, we work with you to define your company's unique selling story, your value proposition, that best connects with your customers and differentiates you from your competition.

The Bizmanualz Approach

The Bizmanualz Approach consists of three easy steps:

1) Together we test your assumptions about your customers and develop a customer-focused selling story.

2) Then, we tailor your selling story for each customer type to whom you want to sell.

3) Finally, we write customer-focused marketing messages to equip your sales team, leading to an increase in sales and customer quality.

How will your Value Story help you?

Problem

Our client Ram Jack Foundation Systems developed innovative ways to repair foundations and to stop or prevent structural damage. Their plan for growth focused on creating distributorships that leverage their products and techniques for construction and foundation repair. But how could Ram Jack maintain its revenue growth? The company had potential for sales that were several times their current annual revenue.

Ram Jack called Bizmanualz to help them streamline their functions with standard operating procedures that would allow them to realize their potential for organization improvement. Chris, our strategy consultant, started by collecting and analyzing data about the distributorship operations.

Approach

It was clear that some of Ram Jack’s processes could be improved with documented policies, procedures, and metrics, but to what goal? The first step was obtaining agreement on a clear vision and mission from management--a value proposition.

The next step was documenting and communicating the value proposition in ways that express a unified plan that all departments and business segments could align their activities to. Only then could policies and procedures be put in place that reinforced the vision, mission, and strategies on a routine basis in the daily operations.

Solution

While Ram Jack was already a very successful and growing company, they faced a critical question: At what level did they want to compete? Ram Jack’s management made the important yet sometimes difficult decision that they were ready to embrace change to obtain substantial growth.

After rethinking its business model, strategy and their alignment between business sectors, Ram Jack developed a plan to improve the dealer channel with a new look, a new attitude, and a new approach. This new realization brought with it the understanding that more changes were needed than documented procedures. Some staff responsibilities shifted, new positions were created, and some new procedures were implemented to affect the organization.

Results

The result: growth is continuing, but now there is a plan to realize their potential. With an action plan in place, growth appears to be more manageable and employees are more confident. The atmosphere has changed, not just because procedures were developed, but because the value the company provides its customers is clearer to everyone.

Ram Jack is well on their way to reaching important milestones in their distributorship, and they are now starting to focus on strategies and alignment within their manufacturing operations to acheive further improvement.

Value Proposition Articles

Visual Stories, Rendered Process Maps Help Teams Manage Change
When we move from simply describing process to working for change, we have to communicate a positive future that workers will buy into. They have to see how the change that is being asked of them will in fact produce improvements. Build your case using facts from your process maps.
Find the Meaning behind the Voice of the Customer
While collecting and compiling customer complaints and surveys is important, so is taking some time and effort to really understand the meaning behind them.

Type in your email to receive our articles: