Define Your Customer and Sell More with Lead Generation Services

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Meet Dan, Lead Generation Consultant Work with prospects who are ready to buy, and stop wasting sales time! We're ready to listen! 'Sell More' Strategy Bizmanualz lead-generation marketing is a focused marketing strategy that brings more prospects into your sales pipeline who are interested now in what you are selling. The Bizmanualz Approach We interview your clients to create a customer definition that tells us what they are searching for online when they are ready to buy. Each month, we write articles about your industry on the topics your customers search. Keep them coming back to your site. Be there when buyers are ready. Watch Your Sales Increase A focused marketing strategy translates into sales leads who are ready to buy. You save time and sell more!	What will Lead Generation do for you? Problem Approach Solution Results Problem When you’re selling a product or service with a long sales cycle, you know that 90 percent of the industry is not buying at any given time, and 10 percent are. But how do you find that 10 percent? That was the challenge that software consulting firm Brown Smith Wallace faced when it sought more buyers for its second annual online trade fair. BSW knew that the weeks leading up to the show would be the prime time to get in front of buyers, and stay there, as that elusive 10 percent planned their vendor research. So, keeping in front of the industry with a lead-generation program would assure that buyers would get the message. Approach BSW wanted a story that would resonate with distribution software executives, one that would reflect the buyer’s state of mind during the research phase of their buying cycle, and yet be easy to understand. And they would need frequent and ongoing communications to keep in front of the industry. So our approach was to gather BSW’s assumptions about how its buyers thought about software, test the assumptions by talking to BSW’s customers and prospects, and then tell a story reflecting our improved understanding. Solution Based on what we learned from interviews with BSW and their clients, we illustrated story that paralleled the buyer’s journey, metaphorically speaking. We kept the writing simple, with an emphasis on key words that customers said searched for. We sent e-mails frequently, especially in the weeks leading up to the show. Colorful icons and illustrations engaged visitors to the site. We further enticed them to sign up for the show with a free, full-page illustration of the buyer’s journey to a new solution. Results As show day approached, sign-ups were up over the previous year. Leads increased and so did quality. Attendees were more highly qualified and more closely fit the buyer’s profile than in the prior year. Advertisers at the show found they were engaged more seriously by attendees, increasing the value of the event to them. Lead Generation Articles Producing More? You Can Sell More, Too! Visual marketing?in stories, not abstract diagrams?provides at least three benefits for your company. Filling Your Sales Pipeline is More Than Luck Lead-generation marketing efficiently touches your prospects, creating awareness, establishing credibility. Type in your email to receive our articles:

Work with prospects who are ready to buy, and stop wasting sales time!

We're ready
to listen!

'Sell More' Strategy

Bizmanualz lead-generation marketing is a focused marketing strategy that brings more prospects into your sales pipeline who are interested now in what you are selling.

The Bizmanualz Approach

We interview your clients to create a customer definition that tells us what they are searching for online when they are ready to buy.

Each month, we write articles about your industry on the topics your customers search.

Keep them coming back to your site. Be there when buyers are ready.

Watch Your Sales Increase

A focused marketing strategy translates into sales leads who are ready to buy. You save time and sell more!

What will Lead Generation do for you?

Problem

When you’re selling a product or service with a long sales cycle, you know that 90 percent of the industry is not buying at any given time, and 10 percent are. But how do you find that 10 percent?

That was the challenge that software consulting firm Brown Smith Wallace faced when it sought more buyers for its second annual online trade fair.

BSW knew that the weeks leading up to the show would be the prime time to get in front of buyers, and stay there, as that elusive 10 percent planned their vendor research. So, keeping in front of the industry with a lead-generation program would assure that buyers would get the message.

Approach

BSW wanted a story that would resonate with distribution software executives, one that would reflect the buyer’s state of mind during the research phase of their buying cycle, and yet be easy to understand.

And they would need frequent and ongoing communications to keep in front of the industry.

So our approach was to gather BSW’s assumptions about how its buyers thought about software, test the assumptions by talking to BSW’s customers and prospects, and then tell a story reflecting our improved understanding.

Solution

Based on what we learned from interviews with BSW and their clients, we illustrated story that paralleled the buyer’s journey, metaphorically speaking. We kept the writing simple, with an emphasis on key words that customers said searched for.

We sent e-mails frequently, especially in the weeks leading up to the show.

Colorful icons and illustrations engaged visitors to the site. We further enticed them to sign up for the show with a free, full-page illustration of the buyer’s journey to a new solution.

Results

As show day approached, sign-ups were up over the previous year.

Leads increased and so did quality.

Attendees were more highly qualified and more closely fit the buyer’s profile than in the prior year.

Advertisers at the show found they were engaged more seriously by attendees, increasing the value of the event to them.

Lead Generation Articles

Producing More? You Can Sell More, Too!
Visual marketing?in stories, not abstract diagrams?provides at least three benefits for your company.
Filling Your Sales Pipeline is More Than Luck
Lead-generation marketing efficiently touches your prospects, creating awareness, establishing credibility.

Type in your email to receive our articles: