Is “How Fast You Get the Word Out” More Important than “What You Say”?
Postedby Steve Flick on 05-06-2011
Last April 17, I read the news on the Internet, as I do every day, and saw a report that an Indian firm, Godrej & Boyce, produced the last typewriter and was shutting down its Mumbai factory. The story seemed plausible to me — I haven’t used my Brother daisy-wheel electric in eons and I can’t tell you the last time I’ve seen anyone use a typewriter to dash off an angry letter to the editor, let alone get their daily work done.
A little more than a week later, it was announced that these “RIP, typewriter” stories were all wrong. There are still companies manufacturing those old-fashioned mechanical marvels and if you want one — seriously! — new and used typewriters are fairly easy to come by.
Many people who grew up entirely in the Internet era are waxing rhapsodic about “the satisfying ‘clickety-clack’ sound of the keys” and ”getting in touch with the basic creative process, like it was back in the days of Faulkner, Hemingway, and Kerouac”.
“It all comes back to the basics.“
Dave Thomas, “Wendy’s” founder (1932-2002)
Well, before I dismissed these people as daydreamers, I had to think about how we communicated in the pre-word-processor, pre-smartphone era. True, the typewriter was not encouraging or forgiving but it made you plan…carefully. It made you pay attention to details.
Documents in those times (portrayed so effectively in movies like “The Front Page” and TV shows like “Mad Men”) were thoroughly edited and revised before being released. Calling back hundreds of design documents or proposals — or hundreds of thousands of newspapers — simply wasn’t practical. And once word got around that you were careless or sloppy or didn’t get the facts straight, your reputation was ruined.
“This is Bensinger. Give me a ‘rewrite man’.“
The Front Page (1974)
In the 21st century, business documents, news stories, blog posts, tweets, etc., are generated at alarming speeds. In fact, the speed of communication has become the main driver of communication; the message itself is often an afterthought. Thoroughness, accuracy, and attention to detail — in short, the quality of communication — have suffered significantly.
This may not mean much to the casual tweeter or blogger but to business, reduced quality of communication can be toxic. Deadlines are important – second-place finishers don’t usually get championship rings — but so is quality. First-place finishers can have their trophies taken away.
So, as a business leader — think about your policy, procedure, email, or other document you’re about to issue. Isn’t it worth the extra few minutes to get it done right?
* * * * * * *
OnPolicy is a new document management system from Bizmanualz, designed to help ensure high-quality communication by automating the document review-and-approval process, organizing your policies and procedures, making them readily available when and where they’re needed, and ensuring periodic reviews of all your documents. See the OnPolicy website or email us (info@onpolicy.com) for more information.
* * * * * * *
RECOMMENDED READING
- Jacob, Shine, “Typewriters About to Become a Page in History”, Business Standard, 17 April 2011 – http://www.business-standard.com/india/news/typewriters-about-to-becomepage-in-history/432497/.
- McCracken, Harry, “Rumors of the Typewriter’s Death: Greatly Exaggerated”, Technologizer.com, 26 April 2011 - http://technologizer.com/2011/04/26/typewriters-not-dead/.










