A Self-Help Post for Social-Mediaphobes
| by Sandi Villarreal | ||||
Does your B2B company struggle with how to approach the often overwhelming world of social media (i.e., Facebook, Twitter, LinkedIn, etc.)? On one hand, you know you should be doing it. (“Everyone is doing it.”) But on the other, you’re not sure your professional clients will get it and/or participate in it.
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We’ve been promoting our presence on social media sites quite a bit. We understand that some of our clients or potential clients (i.e., CEOs of small-to-medium-sized companies) may not buy into it yet, and that’s OK. But we’re about looking forward, not back. If we only looked at what has worked in the past, social media wouldn’t make much sense.
Looking forward, it’s not difficult to see the impact social media will make and already is making-especially in the business world. To put it into perspective: what if someone told you 12 years ago that a company website didn’t make sense? Well, this is just the next step.
We’ve become an interactive society. People don’t just want to read about your product. They want to try it, see pictures, make suggestions on how it could be better, forward it to their friends, Tweet about it, and subscribe to your feeds to make sure they like what you’re selling. Saying that your customer isn’t part of what is becoming the societal norm is like saying children don’t like candy. Well, maybe a minority don’t, but if you’re selling candy, which ones are you targeting? (By the way, here’s a ridiculous list of C-level Twitter users.)
It’s not enough to simply dip your toe into the proverbial social media water. If you have taken the plunge, promote it to show you’re in touch with current modes of communication-especially if you’re a B2B company. We feature icons to our social media pages on the bottom of our homepage, along the sidebars inside the website and blog, and on our social media web page.
What networks is your company on? How do you promote it?
Categories:
Social Media • Strategy
Tags:
Facebook • Social Media • social networking • strategic growth • Twitter
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Originally published in 2009 by Bizmanualz, Inc. under the title A Self-Help Post for Social-Mediaphobes. All rights reserved. Reproduction permitted with attribution only. www.bizmanualz.com
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