A Clear Statement of Vision Provides Purpose
| by Don Reed | ||||
I attended a juried art fair over the weekend. As a juried fair, they select and limit the participants. They try to focus on serious artists, and they ensure a variety of styles and mediums are included.
As I visited artist’s booths, I read many statements of vision that the artists had posted. As you read the vision and then examine the works, it gives a stronger sense of meaning and purpose behind the works. It also became more clear how the different and varied works by the artist were connected by a coherent theme.
A statement of vision in a business, or even a department, plays a similar role. A clear vision statement describes a direction and purpose that the organization wants to achieve and fulfill. The next step is to write policies and objectives that align with the vision statement.
Vision, policies, and objectives that are aligned and clearly communicated throughout the organization gives activities meaning and purpose, which in turns creates a positive atmosphere and culture. It also becomes more apparent how all the various of activities are working toward reaching a common goal.
Do you have a statement of vision for your organization that gives meaning to what its members do on a daily basis?
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Strategy
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Originally published in 2009 by Bizmanualz, Inc. under the title A Clear Statement of Vision Provides Purpose. All rights reserved. Reproduction permitted with attribution only. www.bizmanualz.com
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