What’s Your “Twitter” Policy?
| by Steve Flick | ||||
We’re conducting a poll on LinkedIn, asking users what their company’s acceptable use policy is with respect to “Twitter”. Does your company:
- Encourage you to use Twitter?
- Tolerate it?
- Discourage its use?
- Forbid you to use it?
If respondents aren’t familiar with the phenomenon and/or they don’t care, they can click on “What’s ’Twitter’?” The results in this highly unscientific poll, to date, are:
- 50% – Encourage its use
- 19% – Tolerate it
- 26% – Forbid it
Three percent responded “What’s Twitter?” Looks like two-thirds of this sample is already there or is close to getting there. On the other hand, if we assign a value to each response, like so:
- Encourage = +2
- Tolerate = +1
- Twitter? = 0
- Discourage = -1
- Forbid = -2
The result is between zero and one, which gives us the impression that while this group of companies is aware of Twitter, they’re not ready to make a commitment, either. They’re a little “lukewarm”.
As I said, this isn’t a scientific poll. LinkedIn doesn’t allow us to gather demographics, so we don’t know if the sample is all B2B, if the respondents are top management or rank-and-file, etc. Still, a dirty window is better than no window at all, isn’t it?
So, what about your company? Are you using Twitter? Do you have a company policy on the use of Twitter? Is Twitter better suited to B2C than B2B? Take our poll and let us know where you stand.
Thank you.
Categories:
Business Communication • Policy • Social Media
Tags:
company policy • Linkedin • Policy • Social Media • social networking • Twitter
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Originally published in 2010 by Bizmanualz, Inc. under the title What’s Your “Twitter” Policy?. All rights reserved. Reproduction permitted with attribution only. www.bizmanualz.com
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