Twitter Business Value Found!
| by Sandi Villarreal | ||||
Trying to explain to someone the value of certain social media applications, like Twitter, can be difficult, especially when the person hasn’t actually used the service. People want results that mean more than non-converting traffic. Creating relationships on Twitter that lead to actual results can take time—possibly more time than a company is willing to devote.
But a recent article has found it—the long-awaited small- business Twitter success story. And it comes with some great tips on how to market your small business to the local customers. Our local markets seem to be where services like Twitter and location-based applications like Loopt come in handy.From the AdAge article:
“Twitter’s real-time messaging service is turning out to be a boon to local establishments, who are starting to get onboard-mostly because the message pops into users’ Twitter feeds and they’re close enough to act on it.”
Sure, it can be completely random. But if you have the right kind of local followers and you Tweet that you’re giving a 15% discount if you mention you saw the ad on Twitter, the response could be huge. And it makes more sense than blasting out into a sea of nationwide browsers.
To find Twitter users in your area, check out Twitter Local, LocalTweeps, CityTweets, or Hashtags.org (type in your city to find people talking about it).
Is your company a Twitter success story? Let us know about it!
Categories:
Social Media
Tags:
Social Media • Twitter • value
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Originally published in 2009 by Bizmanualz, Inc. under the title Twitter Business Value Found!. All rights reserved. Reproduction permitted with attribution only. www.bizmanualz.com
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