The Change and Improvement Show
| by Chris Anderson | ||||
When dealing with your knowledge management communications, think about all of your changes and improvements as organizational “news”. You have to get the word out and communicate the news so others can profit from the changes and improvements you’ve made. Could you do this like a news show?
All of the communications activity must be planned and coordinated. You would need a news staff to write, produce, and distribute your news materials. Your news show could have a schedule with a regular time slot, format, and an editor or anchor for your program. Perhaps you run feature stories regarding training events, Kaizen of the month, and progress on major changes or improvement objectives. Be creative — have fun with it — make it engaging! Produce videos, a newsletter, a change wall, or skits for the changes.
What’s your news program’s budget? Major software changes in IT get money for new software and software customization, but considerably less time and money is allocated to effectively communicating these changes. This may be due, in part, to the lack of a formal in-house communications program. If you don’t have such a program, do you go with “what works for everybody else” (which really doesn’t), or do you try something different…like a news show?
Show Your Commitment to Change and Improvement
Identify a news staff whose job it is to get out the word on change and improvement. Delivering change and improvement is like producing a show. You have to budget for the production of the show (change and improvement development activities) and you then have to have the show on a regular basis, just like the news. Change and improvement, like the news, isn’t a one-time event: it’s ongoing.
Your knowledge management program requires a serious commitment to change and improvement. You can demonstrate your commitment by the time and money you budget to communication, as well as by the quality of the Change and Improvement Show you produce. Seeing a high level of commitment from management, the rest of your organization is more likely to effect the changes and improvements your company needs to thrive.
Categories:
Knowledge Management
Tags:
change management • commitment • communicating change • effective communication • internal communication • Knowledge Management • process improvement
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Originally published in 2009 by Bizmanualz, Inc. under the title The Change and Improvement Show. All rights reserved. Reproduction permitted with attribution only. www.bizmanualz.com
One Response to “The Change and Improvement Show”
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July 7th, 2009 at 12:30 pm
its very important for my experience