It’s Good to Know Where You're Going!
| by Shailesh Panth | ||||
In her last blog post, Sandi Villarreal wrote about social marketing and what it means or could mean to your company. And as she wrote, as long as you know what is working and what is not, you’re on the right track.
One of my favorite quotes is from the great Yogi Bera – “if you don’t know where you are going, you’ll wind up somewhere else.”
Funny as it may be, it’s apt for social marketing and other business activities. Setting goals is important. If you are randomly doing things without being mindful of the goals and objectives of your organization, then the results may not be what you expected. That is, if you expected results in the first place.
There may be various reasons why one gets into social media to begin with. It may be brand/awareness building, creating buzz, or explicitly pushing your products/services. Whatever the reason(s) may be, you should carefully think it through before you get into blogging, facebook, twitter, or other social media outlets.
If your goal is to simply learn and increase your (and your organization’s) knowledge about social media, that’s fine. If the objective is to increase your leads, or website traffic, that’s fine too, but you need to have an idea about the social media channels will fulfill your specific objective(s).
The point is to have a plan or objective in place before you embark on your social media journey. This way, you can measure your progress/performance at regular intervals. Are you increasing your knowledge? Are you increasing leads or traffic?
Marketing is all about building a relationship with your customers. In many cases, social media can be tremendously helpful in helping you do just that. However, in other cases, it may not do much for you. Ultimately, you have to decide not only where you are going, but why you want to get there.
Categories:
Customer Quality • Sales and Marketing • Social Media
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Originally published in 2009 by Bizmanualz, Inc. under the title It’s Good to Know Where You're Going!. All rights reserved. Reproduction permitted with attribution only. www.bizmanualz.com
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